Be the first app on device with Aura
Ensure your app stands out from the crowd
Break through the noise and find the right users.
With Aura, apps and games reach users from the moment they unbox their new phones and throughout the device lifecycle, delivering high-quality users and long-term engagement and ROI.
Be there at hello
Reach customers at peak engagement. Unboxing is when users are best primed to install their next app. 95% of people download the majority of their apps in the first 48 hours of setting up a new device.²
Integrated into 2B+ devices
Aura partners with leading global telcos and OEMs. With cutting-edge technology and advanced targeting, Aura to reach 450M+³ monthly active users, driving 4M+⁴ daily app installs and maximizing profitability.
Connect with users across multiple device touchpoints
Unboxing App Discovery
Aura’s setup experience meets users when they’re most likely to engage - as they unbox and activate their new devices. Aura personalizes onboarding and app selection for each user according to their opt-in first party data, to enable your app to reach the right users.
In-Life App Discovery
In-Life placements use contextual triggers, like holidays and operating system updates, to offer users relevant apps at the right time, driving users to your app when they're already looking for their next install.
Game Spotlight
Aura’s Game Spotlight is a dedicated opt-in subscription service for mobile game discovery. Aura's Game Spotlight allows you to promote gaming apps, attract dedicated gamers, and optimize for high quality users.
Smart notifications
Aura’s smart notifications appear as native notifications using your creatives. There are two types: install notifications encourage users to download your app, while launch notifications prompt users to open apps that are already installed but have not been opened yet.
Diversify your UA with Aura
Source level advertising
Aura’s technology is embedded within device operating systems, ensuring reach across all Android devices, regardless of user activity.
Optimized targeting
Aura’s advanced algorithm places your campaign in front of the right users at the right time, maximizing profitability.
High lifetime value
Acquiring installs during key device lifecycle moments ensures high user stickiness and drives higher lifetime value compared to other channels.
Seamless integration
Aura-powered and telco-branded app discovery experiences feature native ad placements with higher engagement rates and frictionless app downloads.
Engage with users throughout the device lifecycle
User acquisition
Set yourself apart by offering users timely and relevant app recommendations when they're most likely to install, through multiple native device touchpoints.
Telcos and OEMs
Aura enables Telcos and OEMs to promote apps, content and key services directly on-device, engage with users throughout the device lifecycle, and offer users a personalized and value-added experience.
1. As of December 2024, 2B+ devices have integrated with Aura since its inception.
2. Source: Aura from Unity, Android, from June 2023 to June 2024
3. Source: Aura. Disclaimer: As of May 2024
4. Source: Aura. Disclaimer: As of July 25th 2024, average daily app installs in the past 30 days.