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Grow your mobile app with Unity Ads

Maximize revenue and attract the right users.
Boost app growth
USER ACQUISITION

Boost app growth with diverse ad campaigns

Acquire the right users for the right price. From ROAS to events and creative testing campaigns, user acquisition from Unity Ads has the solutions to crush your campaign goals.


Solutions for user acquisition

ROAS Campaigns

ROAS campaigns

Reach audiences at scale while maintaining a profitable return on ad spend (ROAS). Whether you monetize with ad revenue, in-app purchases, or both, Unity Ads ROAS campaigns help deliver quality users to your app.


Event campaigns

Event campaigns

Optimize toward retention goals to reach audiences that are most likely to download and stay in your app to support lifetime value (LTV) and complement your monetization strategies.
Creative testing campaigns

Creative testing campaigns

Make informed decisions on which creative packs to use in different markets. The equal exposure rate of each pack allows you to more accurately compare the performance of each pack across various metrics.

Resources to help grow your user base

Getting started with UA campaigns on Unity Ads

In this tutorial you will learn about everything needed to run your first ad campaign such as: campaign types, bidding options, creative packs, bids and budgets, targeting options and connecting to attribution partners.

Unity documentation

Visit Unity Documentation to learn how to get started with user acquisition on the Unity Ads network.

Unity Ads case studies and more

Visit our resource section to read through case studies, trend reports, and more from Unity Ads.


Campaign management
MONETIZATION

Maximize your mobile app revenue

Leverage engaging formats, competitive bidding from leading advertisers, and an intuitive dashboard for managing operations. Start earning revenue from your app without sacrificing your users’ experience.



Monetization solutions that power app revenue

premium demand sources

Connect to premium demand sources

Connect to the Unity Ads network and Unity Exchange with a single SDK to drive impressions and engagement.


Insightful reporting and analytics

Insightful reporting and analytics

Optimize your monetization strategy using intuitive data reporting and in-depth analytics.


Engaging ad experience

Engaging ad experiences

Provide positive user experiences by managing the ads that show in your app with Ad Controls. Access insights to make informed decisions on the revenue impact of your choices in the Unity Ads dashboard.


Monetization success stories

How Lihuhu increased average install CVR by 15% and ARPDAU by 10% with Unity to become a leader in match-three games

Discover how Lihuhu leveraged diverse Unity products to acquire high-quality users at scale, ramp up revenue, and fuel a powerful growth loop.


Qcplay increases ad ARPDAU 29% with the Unity Ads bidder

Chinese mobile game studio and LevelPlay partner Qcplay looked to optimize their ad monetization and better engage users with their new chart-topping, idle-RPG Super Snail. To accomplish this, they optimized their monetization stack using the Unity Ads bidder, following recommendations from the team at Unity.


Diverse and engaging ad formats

Diverse and engaging ad formats

Integrate ads seamlessly into your app with diverse ad formats that are proven to drive engagement, such as rewarded video, full-screen interstitials, or banners.



Monetization resources

The guide to mobile game monetization strategies

Get a step-by-step guide on how to grow your mobile game, keep your players engaged, and measure your success.


2024 Growth and Monetization Report

Increase efficiency in your monetization and user acquisition strategies with data-backed insights to help you achieve more with less.

How to balance ad revenue and churn

Check out guides, ebooks, articles, podcasts, and videos from experts to help you monetize your app or game, grow your user base, and create great player experiences.

Monetizing with Unity Ads
Start monetizing your app with Unity Ads