Vector AI connects your game with the right players

Q: What should I do to make sure that I can fully leverage Vector's performance potential?

Follow these best practices to leverage Vector in your user acquisition campaigns: Send attributed and unattributed installs, sessions, purchases, and ad revenue via your MMP Enable a lifetime in-app event postback window Ensure the latest Unity Ads SDK is fully integrated Add your Android license key to your app settings Increase your campaign budget and daily caps to maximize growth potential Reactivate any paused campaigns and titles, and consider targeting additional countries

Q: Which types of campaigns are optimized by Vector?

Vector powers all of the ROAS campaigns on Unity Ads: Ad Revenue ROAS In App Purchase ROAS Hybrid (IAA + IAP) ROAS

Q: Is Vector designed to increase scale or performance?

Both! Vector is designed to improve user acquisition scale across game genres and campaign types, helping to drive growth in installs on both iOS and Android. In addition, Vector helps to drive higher ARPU across ROAS campaigns through better accuracy of delivery predictions, which is designed to enable the targeting of higher quality users to achieve greater scale

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~15-20% - Increase in installs, ~15-20% - Increase in acquired players’ spend on in-app purchases

What is Vector?

Unity Vector AI is designed to leverage data from across the Unity ecosystem to drive growth. Built to connect the right players with the right games, Unity Vector is the core of Unity’s user acquisition platform, using unique insights to deliver smarter matching and better long‑term results for our advertisers. Built on Unity’s unmatched position as the only company powering both game creation and user growth, Vector has a holistic understanding of players, games, and the interactions between them.

Why Vector?

Vector helps drive stronger UA performance for Unity Ads, making it easier for you to:

Holistic player + game intelligence

Vector AI goes beyond basic targeting. By analyzing a game’s DNA alongside real player behavior, it delivers more accurate, meaningful matches. This means higher‑quality installs, stronger retention, and better monetization across genres.

Supports all monetization models

Whether your title uses in‑app purchases (IAP), ads (IAA), or a hybrid approach, Vector AI optimizes to your business model. It understands the correlations between IAP and ad behavior – driving revenue across both without forcing you to choose one strategy.

Continuous AI innovation

Every new Unity-built game has the potential to make Vector AI smarter. Its prediction engines are constantly advancing through new AI architectures, training methods, and ecosystem data - creating a flywheel effect that helps improve performance for developers.

Success stories

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How Unico Studio increased scale by more than 4x with Unity Ads powered by Vector

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"Unity Ads powered by Vector has transformed how we scale on iOS and Android. With Vector, All in Hole surpassed previous spend and made Unity a top-performing network for our game."

NAVEEN MEWANI / HOMA VP Growth at Homa

“We’ve seen healthy growth in our IAP and hybrid ROAS campaigns, with performance substantially improving as Vector’s ML stack rolls out. We’ve maintained ARPU, payer rate, and ROAS all while scaling, and have now significantly increased our spend.”

OGUZ AYAR / VOODOOLead User Acquisition Manager

"It’s clear that Vector’s ML stack was integral in fueling rapid growth, enabling us to achieve our KPIs at scale. This success allowed us to increase our spend by 135%.”

ANASTASIIA LYKOVA / ZEPHYRMOBILESenior UA Manager

“Unity Ads powered by Vector delivered precision-targeted ads for Doomsday: Last Survivors. Vector’s ML stack helped us unlock incremental scale, and improved our ability to deliver a better player experience, which has led us to increase our spend."

MALEN LI / IGGMarketing Director

Vector powers Unity Ads user acquisition

Get in touch with your account manager to explore optimization opportunities

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Frequently asked questions

What should I do to make sure that I can fully leverage Vector's performance potential?

Which types of campaigns are optimized by Vector?

Is Vector designed to increase scale or performance?

*Source: Unity via Looker. Disclaimer: The reported increase in installs is based on Unity data from March 15–28, 2025, reflecting improvements specific to iOS across all campaign types when compared to the old model. The reported increase in in-app purchases is based on Unity data from February 6–24, 2025, reflecting an increase for iOS in-app purchases on IAP ROAS campaigns when compared to the old model. These results may not represent broader market trends, and outcomes could vary.