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Unity In-App Purchase (IAP)

Unity IAP SDK with Direct-to-Consumer (D2C) commerce

Evolve your commerce strategy with an engine-connected, workflow-integrated solution. Unify your digital catalog, create no-code webshops, and integrate payment providers to streamline D2C revenue.

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Grow your revenue

Grow your revenue

Keep higher margins on transactions you bring to your own channel while also growing the revenue that your games are generating. Experience the power of engine-native commerce through a frictionless path to higher-margin, D2C revenue, all within your existing development environment.

Unlock a free, no-code webshop

Simple and unified commerce experience

Manage your entire commerce stack – both on-platform IAP through native app stores and off-platform D2C–using one unified catalog and dashboard. Simple setup with a single SDK and unlocking a free, no-code webshop.

Own your player relationship

Own the player relationship

Build a direct relationship with your players. This becomes the foundation for personalization, loyalty programs, re-engagement, and long-term lifetime value (LTV) while giving real value back to players.

How to get started with Unity IAP

Step 1 - Install Unity 6+

Download Unity

Install Unity 6

Step 2 - Install the IAP SDK and link your project

Install IAP SDK

Step 2 - Install the IAP SDK

Step 3 - Configure IAP

Set up D2C in Dashboard

Step 3 - Configure IAP

Set up your D2C commerce

Still not sure if this is worth the upgrade? We can show you how these new D2C commerce capabilities will allow you to keep more of your revenue and to build a direct relationship with your players.

Contact Unity

Frequently asked questions

Direct-to-consumer (D2C) in the game developer context allows games to sell digital goods, in-game currency, and subscriptions directly to their players on the web rather than relying entirely on native app stores.

Unity In-App Purchase (IAP) SDK historically provided a unified system for implementing and managing in-app purchases across the native app stores. Unity IAP abstracts the payment flows for developers, handling transactions and integrations with the native app stores. Now, Unity IAP 5.4 moves beyond managing just the native app store transactions and unlocks off-platform D2C commerce to sell directly to players routed through in-game web payments and a free, no-code webshop.

You can now use the new Unity AI Assistant (requires Unity 6) or your own AI tooling of choice to plan and execute your upgrade to Unity IAP 5 using our new AI skill. Additionally, you can review the detailed documentation to upgrade from Unity IAP 4 to Unity IAP 5.

After completing Steps 1-3 in the “How to get started with Unity IAP” section above, you will set up and configure your webshop in the Unity Dashboard. This is where your game uses that project's IAP products, payment providers, environments, and access controls. Check out the Introduction to Webshops documentation.

Platform support will depend on the supported platforms of the payment providers. At the general availability (GA) launch of IAP 5.4, coverage will include mobile and web. Console is not supported due to its closed ecosystem, though we will explore potential support in the future.

Yes, Unity is actively working on signing additional partners to offer a deeper portfolio of providers. If you are using a specific or regional partner, please reach out to your Unity client partner.