Vector: Unity's AI-powered ad platform for user acquisition

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~15-20% - Increase in installs, ~15-20% - Increase in acquired players’ spend on in-app purchases

What is Vector?

Vector is Unity’s new AI platform, built to leverage data from across the Unity ecosystem to drive game growth. Powered by self-learning AI models, Vector is designed to maximize campaign performance by delivering ads to acquire high-value users, dynamically adapt to player behavior and game changes, and optimize ROAS to help achieve fast and scalable results.


What you can expect

Vector helps drive stronger UA performance for Unity Ads, making it easier for you to:
Acquire higher quality players that spend more in your game

AI-enhanced ad targeting makes delivery

more precise, giving you the edge to

acquire big spenders


Scale your campaigns and increase conversions

Vector drives rapid growth to help you find more quality users, faster

“We’ve seen healthy growth in our IAP and hybrid ROAS campaigns, with performance substantially improving as Vector’s ML stack rolls out. We’ve maintained ARPU, payer rate, and ROAS all while scaling, and have now significantly increased our spend.”
OGUZ AYAR / VOODOOLead User Acquisition Manager
"It’s clear that Vector’s ML stack was integral in fueling rapid growth, enabling us to achieve our KPIs at scale. This success allowed us to increase our spend by 135%.”
ANASTASIIA LYKOVA / ZEPHYRMOBILESenior UA Manager
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Vector powers Unity Ads user acquisition

Get in touch with your account manager to explore optimization opportunities


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*Source: Unity via Looker. Disclaimer: The reported increase in installs is based on Unity data from March 15–28, 2025, reflecting improvements specific to iOS across all campaign types when compared to the old model. The reported increase in in-app purchases is based on Unity data from February 6–24, 2025, reflecting an increase for iOS in-app purchases on IAP ROAS campaigns when compared to the old model. These results may not represent broader market trends, and outcomes could vary.