Vector: Unity's AI-powered ad platform for user acquisition
What is Vector?
Vector is Unity’s new AI platform, built to leverage data from across the Unity ecosystem to drive game growth. Powered by self-learning AI models, Vector is designed to help maximize campaign performance by delivering ads to acquire high-value users, dynamically adapt to player behavior and game changes, and optimize ROAS to help achieve fast and scalable results.
What you can expect
AI-enhanced ad targeting makes delivery
more precise, giving you the edge to
acquire big spenders
Vector drives rapid growth to help you find more quality users, faster
Success stories
Get in touch with your account manager to explore optimization opportunities
Frequently asked questions
What should I do to make sure that I can fully leverage Vector's performance potential?
+Which types of campaigns are optimized by Vector?
+Is Vector designed to increase scale or performance?
+*Source: Unity via Looker. Disclaimer: The reported increase in installs is based on Unity data from March 15–28, 2025, reflecting improvements specific to iOS across all campaign types when compared to the old model. The reported increase in in-app purchases is based on Unity data from February 6–24, 2025, reflecting an increase for iOS in-app purchases on IAP ROAS campaigns when compared to the old model. These results may not represent broader market trends, and outcomes could vary.