What is Vector?
Unity Vector AI is designed to leverage data from across the Unity ecosystem to drive growth. Built to connect the right players with the right games, Unity Vector is the core of Unity’s user acquisition platform, using unique insights to deliver smarter matching and better long‑term results for our advertisers. Built on Unity’s unmatched position as the only company powering both game creation and user growth, Vector has a holistic understanding of players, games, and the interactions between them.
Why Vector?
Vector helps drive stronger UA performance for Unity Ads, making it easier for you to:
Holistic player + game intelligence
Vector AI goes beyond basic targeting. By analyzing a game’s DNA alongside real player behavior, it delivers more accurate, meaningful matches. This means higher‑quality installs, stronger retention, and better monetization across genres.
Supports all monetization models
Whether your title uses in‑app purchases (IAP), ads (IAA), or a hybrid approach, Vector AI optimizes to your business model. It understands the correlations between IAP and ad behavior – driving revenue across both without forcing you to choose one strategy.
Continuous AI innovation
Every new Unity-built game has the potential to make Vector AI smarter. Its prediction engines are constantly advancing through new AI architectures, training methods, and ecosystem data - creating a flywheel effect that helps improve performance for developers.
Success stories
“"Unity Ads powered by Vector has transformed how we scale on iOS and Android. With Vector, All in Hole surpassed previous spend and made Unity a top-performing network for our game." ”
Naveen Mewani - Homa
VP Growth at Homa
Frequently asked questions
Follow these best practices to leverage Vector in your user acquisition campaigns:
- Send attributed and unattributed installs, sessions, purchases, and ad revenue via your MMP
- Enable a lifetime in-app event postback window
- Ensure the latest Unity Ads SDK is fully integrated
- Add your Android license key to your app settings
- Increase your campaign budget and daily caps to maximize growth potential
- Reactivate any paused campaigns and titles, and consider targeting additional countries
Vector powers all of the ROAS campaigns on Unity Ads:
- Ad Revenue ROAS
- In App Purchase ROAS
- Hybrid (IAA + IAP) ROAS
Both! Vector is designed to improve user acquisition scale across game genres and campaign types, helping to drive growth in installs on both iOS and Android. In addition, Vector helps to drive higher ARPU across ROAS campaigns through better accuracy of delivery predictions, which is designed to enable the targeting of higher quality users to achieve greater scale
*Source: Unity via Looker. Disclaimer: The reported increase in installs is based on Unity data from March 15–28, 2025, reflecting improvements specific to iOS across all campaign types when compared to the old model. The reported increase in in-app purchases is based on Unity data from February 6–24, 2025, reflecting an increase for iOS in-app purchases on IAP ROAS campaigns when compared to the old model. These results may not represent broader market trends, and outcomes could vary.