Retail and consumer goods
Transform consumer experiences with AR & VR
Unity’s XR tools can help you hit your targets by:
- Increasing conversions with AR & VR experiences like product configurators and virtual showrooms.
- Optimizing operations and reducing costs with store layout simulations, planograms, and staff configurations.
- Enhancing decision-making via physical storefront test scenarios.
- Streamlining product development with advanced cross-team collaboration tools.
How XR is transforming e-commerce solutions and retail
Immersive AR/VR experiences like virtual showrooms and product configurators let retail customers explore and customize products down to the finest details. Retailers can also use XR to optimize store layouts and operations with 3D visualizations, boosting efficiency and bridging the gap between physical and digital shopping.
Top AR/VR use cases and benefits for retail
Create captivating AR & VR shopping experiences
Elevate consumer experiences on multiple devices and platforms. Combine in-person and online shopping and increase conversions with interactive product visualization apps, virtual marketing assets, and showrooms powered by immersive technologies.
Interactive 3D product configurators
Revolutionize the customer journey with real-time 3D product configurators. Empower users to customize products visually, boosting engagement, reducing returns, and accelerating sales cycles through immersive, interactive experiences that truly resonate.
Virtual showrooms
Immerse your audience in stunning virtual showrooms, offering 24/7 access to explore products in interactive 3D. Enhance engagement, extend your reach globally, and provide an unparalleled shopping experience from anywhere.
Leverage tools for end-to-end efficiency
Streamline complex design, collaboration, and operations workflows with tools that improve productivity and reduce time to market. Optimize product design and review, and collaborate on plans with teams and vendors around the world.
Make informed, strategy-driven decisions
Take the design and maintenance of your retail spaces to the next level. View, simulate, and manage multiple store layouts and merchandising using tools that help reduce costs by efficiently testing potential product placements.
Better preparation with simulation
Enhance training and workplace enablement to empower employees with an innovative, visually rich, and easy-to-understand training experience that puts safety first.
Get started today
Unity Industry
Leverage the power of real-time 3D with a suite of products and services that will transform your CAD and 3D data into immersive experiences. Streamline, simplify, and speed up workflows to build long-lasting creations, and expand your reach across 20+ platforms.
Unity Asset Transformer
Do more with your existing data. Automate the processing of your 3D, CAD, BIM, and point cloud data directly into Unity and ensure that your models can perform on any device.
Unity Asset Manager
Seamlessly integrate the Unity Asset Manager into your organization’s workflows. Unity’s extensible and intuitive cloud-based digital asset management (DAM) tool makes it easy to share and reuse branded content across teams.
Unity Success Plans
Unity Success Plans offer support to reduce downtime and streamline operations, helping you achieve your goals faster by removing technical roadblocks.
Translating in-store to online
Learn how SmartPixels built an interactive product configurator for Camille Fournet, a Paris-based luxury leather goods maker. By creating an enhanced digital experience, Camille Fournet maximized sales and consumer engagement while reducing manufacturing costs, exemplifying where the future of luxury shopping is going.
A VR experience for Tequila Don Julio
Trigger XR partnered with Diageo to build an immersive brand experience for their product, Tequila Don Julio, on Apple Vision Pro. Unity’s immersive technologies enabled them to tell the story of the brand’s history and production process in an authentic and accurate way.
Building a connection between consumer and product
Globe-Trotter, a luxury travel lifestyle brand producing handcrafted luggage and leather collections, took their customer experience to new heights by partnering with SmartPixels. Together, they created Globe-Trotter’s first online custom luggage service, enabling their online shoppers to buy with confidence.
Bringing immersive commerce to games
Walmart gave Unity developers the ability to integrate Walmart’s commerce API directly into their games and apps. Learn more about how this has unlocked new ways to connect customers’ virtual and physical lifestyles and opened up new monetization channels.
Building successful brands in the metaverse
Discover why large consumer brands, retailers, and creative agencies are adopting immersive technology to empower customers, accelerate time to market, and reach new audiences.
Transform your e-commerce solutions with AR & VR technologies and drive more engagement, conversions, and revenue across multiple channels.