Elevate customer experiences with immersive technology
Leverage our real-time 3D technology to transform customer interactions into informed decisions with deep product engagement. By enabling dynamic, personalized 3D experiences for exploration and customization, you can enhance the overall buying journey, leading to higher satisfaction and increased conversions.
Transform customer touchpoints with Unity Industry
Unity Industry is a suite of products and services for developers to leverage 3D and CAD data to create engaging, personalized customer experiences. Simplify the creation of configurators and virtual showrooms, improving interaction across devices and platforms, and effectively increasing conversions.
On the right: Courtesy of SmartPixels
Produce world-class multimedia content
Audi and their communications and brand agency, SXCES, set out to create innovative multimedia content for journalists, content creators, and other media representatives. They wanted their key media representatives to be able to view every detail of the car’s exterior, down to its rear electric motor’s oil cooling circuit, in real-time 3D. With the help of Govar Studios, SXCES developed the Virtual Exhibit XR, made with Unity, to provide them with an immersive experience of the Audi Q6 e-tron on Apple Vision Pro.
Building Don Julio’s immersive app on Apple Vision Pro
Discover how Trigger XR partnered with Diageo to build an immersive brand experience for their product –- Tequila Don Julio on Apple Vision Pro built on Unity. Unity enabled them to tell the story of the history and production process of one of their flagship brands in an authentic and accurate way. The immersive experience transports the user to the fields of Jalisco Mexico, allowing users to interact in the production process such as cutting leaves from an agave plant or aging a barrel of a tequila.
Courtesy of Globe-Trotter
Deepen consumer and product connections
Luxury luggage maker Globe-Trotter understands that creating a personalized connection to their goods gives online shoppers the confidence to purchase high-end luggage sight unseen. By interacting with Globe-Trotter’s 3D product configurator, customers can personalize every component of their custom luggage (from over a trillion possible configurations), effortlessly specifying color, interior lining, locks, buckles, body, and more – and then view and modify their selections in real-time, creating one-of-a-kind suitcases.
Streamline content creation
Dive into the story of how Arksen created their explorer vessel configurator in Unity, with the help of their agency partner canVERSE, streamlining their content production and driving presales before the vessel was even built.
Powering marketing experiences with real-time 3D
From rendering millions of images in real-time for website car configurators to creating mobile apps showcasing vehicles in AR, Volkswagen was able to take their marketing efforts to the next level with Unity Forma.
““Unity’s rich interactivity model lets us deliver unique, interactive experiences. We can take a completed client model and quickly produce amazing visual quality and realism with a big WOW factor.” ”
Rob Spierenburg - All Things Media
CEO/Co-FounderWhy Unity for immersive customer experiences
Transform 3D design data into photorealistic assets
No need to start building 3D models from scratch. With Unity, you can streamline time-intensive workflows and get RT3D versions of your products with automated CAD-to-3D import.
Accurate real-time product representations
With teams across design, engineering, and marketing working from a single visual and real-time source, you can make sure the product model you market is error-free.
Configure-price-quote: Precision for complex products
Complex products need to be represented accurately. Ensure the configuration options you present are relevant to the product, customer location, and other factors.
Instant interactive assets with minimal coding
Create, prepare, and review real-time 3D product configurators and other interactive marketing assets instantly, all without writing a single line of code.
Immersive product experiences on any platform
Publish across multiple platforms, including mobile devices and web browsers, to engage your buyers with immersive experiences, regardless of how they shop.
Empowering sales teams with advanced interactive marketing tools
Accelerate your sales cycle with customizable interactive product configurators and asset creation that enables teams to better target customers with more relevant content.
Insights
Frequently asked questions
Unity Industry offers a range of tailored products and services to kick-start your journey into the world of immersive and interactive experiences. This comprehensive suite comprises Unity Enterprise, the Pixyz Plugin, and the Industry Success package, providing premium support services.
Contact Unity Sales to learn more about which option might be right for you.
For basic interactive workflows, use Unity Asset Transformer Toolkit to directly import CAD files. This plugin is included with your Unity Industry subscription.
For highly complex, heavy data, you can use Unity Asset Transformer Studio (interactive process) or Unity Asset Transformer SDK (automated process) to preprocess your CAD model into a format that can be easily imported into Unity, including prefabs, FBX, and glTF.
Unity Asset Transformer supports more than 45 file formats for various industries, including CATIA, JT, STEP, IFC, PVZ, NWD, USD and glTF. See the full list of supported file formats here.
Absolutely. To get started with Unity Industry, head to the Unity Industry Onboarding Guide.
As a part of the Unity Industry subscription, customers have access to On-Demand Training. Get access to hundreds of hours of content created by Unity-certified instructors and become an expert at your own pace.
In addition, Unity also offers Unity Learn, a free resource with over 750 hours of live and on-demand learning content for all levels of experience.
Unity Industry includes a new Industry Success support plan with each subscription. All customers receive a minimum of three months of customer onboarding engagement. Standard Tier 2 technical support, technical onboarding material (e-books/documentation), and on-demand training are also included. The plan scales in coverage with seat count, offering more support as a project scales up in users and complexity.
Of course. To see a demo of our products, please contact our Sales team.
You can partner with the world-class team of Unity developers and industry experts at Capgemini who can transform your vision into the 3D experience that scales with your business.