Glossary term
MAU
Monthly active users
What is MAU?
Monthly active users (MAU) is an app usage metric which reveals the total amount of users who visit an app within a 30 day period. MAU helps app developers understand their app’s popularity - is it increasing, decreasing, or stagnant?
ironSource’s ad mediation platform includes reporting for iOS app analytics and Android app analytics , both of which include metrics like monthly active users and daily active users.
MAU growth: How to increase monthly active users
There are several ways to increase monthly active users. It begins with a strong retention marketing strategy :
- Learn how users behave inside your app by using an analytics tool to track sessions, session length, buttons clicked, and more
- Optimize your onboarding flow
- Use push notifications and offer special promotions to encourage existing users to return
- Run retargeting campaigns
- Use in-app messaging as a re-engagement tool
- Do email marketing
- Run CPE campaigns as a way to get high-quality users cost-effectively
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Related terms
App LTV
LTV, or lifetime value, is a key metric which estimates the revenue a single user generates throughout their lifetime using an app. Ultimately, LTV predicts a user’s monetary value over time.
ARPDEU
ARPDEU (Average Revenue Per Daily Engaged User) is calculated by dividing total revenue by total engaged users.
App Session
An app session measures how frequently users interact with an app. Higher frequencies mean users are more engaged.