Featured insights
Unity Ads data analyzed
Dive into user acquisition and monetization trends, benchmarks, tactics, and strategies that will help your game see continued success.
Unity Gaming Report 2022
The gaming industry is booming. As the field grows more crowded, we want you to have the insights you need to succeed. In the Unity Gaming Report 2022, you’ll discover the latest trends to help you make more informed decisions, whether you’re a solo dev or member of a large studio.
How Among Us connects 500+ million players
From multiplayer infrastructure to managing player insights, learn how InnerSloth has used Unity Gaming Services to build and manage the most popular mobile game in the world.
An Introduction to Analytics for Games
Learn all about the core concepts, definitions, and best practices around using game analytics in this article.
Industry reports
Unity Ads data analyzed
Dive into user acquisition and monetization trends, benchmarks, tactics, and strategies that will help your game see continued success.
Unity Gaming Report 2022
The gaming industry is booming. As the field grows more crowded, we want you to have the insights you need to succeed. Discover the latest trends to help you make more informed decisions, whether you’re a solo dev or member of a large studio.
State of Live Gaming in 2021
Uncover the latest findings from Unity and Akamai about the impact of content on player engagement, some key strategies for growth, insights on mapping out a successful post-launch content pipeline, and tools that allow studios to focus on creating a great experience for their players.
Unity Mobile Trends 2022
Understanding the latest trends in mobile gaming will help you make the right decisions about what types of games to develop, the audiences you’ll target, and which marketing and monetization strategies you should adopt.
COVID-19's Impact on the Gaming Industry
There’s no doubt that COVID-19 has had a profound impact on every industry in the world, and gaming is no exception. Uncover 19 takeaways on how the pandemic impacted the industry in this report.
2020 Mobile Game Monetization Report
Our team analyzed all of our monetization data from 2019 to put together this insights report to help you monetize your games better. Learn how ads and IAP can work together to increase engagement, how players view in-game monetization, and more.
In-Game advertising the right way
This report takes a deep look at the potential of ads as a tool for mobile game developers to meet with success, evolve as a business, and deliver high quality, popular games that retain and engage players.
Articles
Monetization findings from Unity’s Mobile Insights 2022 report
Discover monetization insights and benchmarks to help support the future of your creation.
How Trailmix went from soft launch to a global success
Trailmix creates snackable experiences with their game Love & Pies that keep valuable players coming back for more with an impressive 20% by D30.
Recommendations around soft launches
Soft launches are a great way to test your game’s mechanics and monetization strategies ahead of a wider release.
Creatives for user acquisition: Best practices
Ad creatives are at the core of any user acquisition campaign. Nailing the right formats and optimizing their performance is essential to get a positive outcome.
Key UA findings from Unity’s Mobile Insights 2022 report
Explore key findings around user acquisition and grow your game into the future.
In-game chat guide for developers
Learn the basics of in-game player communications to plan for your next project.
Measuring the player journey
Learn how to refine monetization strategies by understanding the player's journey through your game.
What is an in-game economy
A strong in-game economy is much more than monetization. It’s the silent force behind player engagement, and it can define how players progress through your game.
Building an in-game economy
Your in-game economy is a focal point for monetization, engagement, and player retention. Even the most complex-looking game economies are effective because they get the basics right.
Designing a balanced in-game economy
No two players are the same – your economy must account for that to ensure that all players have a positive experience with your game.
Unico Webinar
Dive in to understand areas of your game that can hurt player experience and can be detrimental to user acquisition (UA).
A/B Testing for your game
Learn about the strengths of using A/B testing for your ongoing games & projects.
How Unity helped Unico Studios
See how Unico teamed up with Unity’s Game Consultancy & Analytics team to turbo charge their game.
What's new in CCD
We've added new features and integrations to improve your experience with Cloud Content Delivery and get new content to your users faster.
Extending new monetization controls and insights to publishers
Effective monetization strikes a delicate balance of strategic planning and setup with automated and efficient execution. That's why we’re evolving our features to give publishers more control over the revenue they generate.
Five insights on the gaming industry today
This article, based on the Unity Gaming Report 2022, shows you new data-driven learnings that you can use to fuel your game’s success.
Our team
Unity’s Insights team is made up of game industry veterans and experts from across the globe. Together, we’ve worked on some of the biggest games worldwide - from indie to AAA.
Franco Spina
Having studied Game Development in Edinburgh, Franco interned at a local start-up called deltaDNA in 2013 and helped define and deliver their game design consultancy offerings. Fast forward 10 years and Franco now leads the Game Consultancy and Analytics team at Unity, providing clients with premium analytics support and best practice game design advice through evidence-based research, extensive playtesting, and data analysis.
Areas of expertise: Game teardowns/deconstructions with actionable insights and data backing, game design best practices (retention / engagement / monetization / social / IAP / ads / microtransactions / DLC / UI/UX), social casino, RMG, gamification
Emory Irpan
Emory got his start making games in Macromedia Flash way back in elementary school. Prior to Unity, he worked on AAA franchises including Call of Duty at Activision Blizzard and The Sims at Electronic Arts. He has helped both big budget studios like Bethesda, and indie hitmakers like InnerSloth (creators of Among Us) develop and operate their live games. His work in the industry landed him on the Forbes 30 under 30 games list in 2021.
Areas of expertise: In-game monetization (IAP / Ads), game economies, game design, metagame / progression systems
Morgan Hughes
Remember when computers didn’t have hard-drives? No? Oh, OK. Morgan has worked in and around games for a long time – from behemoth publishers to a start-up of five people – and now is at Unity helping studios make great games.
Areas of expertise: Monetization, production, publishing, 4X strategy
Kristofer McClelland
Starting his career in games at Edinburgh-based start-up deltaDNA, Kris has worked alongside some of the biggest names in the mobile gaming space, providing advice and consultation to help make games great. At Unity, he supports studios through the entire game-lifecycle, helping to optimize KPIs for a successful game. Let him know what keeps you up at night when developing and running your game – and it'll keep him up at night too.
Areas of expertise: Game analytics, building dashboards, tracking plan aptimization, A/B tests
Pierre Katkoff
Pierre was part of the initial five person publishing team which grew to 120+ people at Green Panda Games before being acquired by Ubisoft in 2019. Pierre juggles product management, game design, and data analysis in multiple genres and now he is helping studios analyze and operate their game at Unity.
Areas of expertise: Monetization, production, casual & hypercasual design, A/B tests, analytics
Fernanda Gonzalvez
From a small indie studio to a AAA company, Fernanda has spent the past five years trying to understand what makes a game successful. She has helped product and design teams at Big Fish Games and Product Madness with feature and design recommendations and provided analysis on the landscape of the gaming world for the leadership team at Aristocrat. Unfortunately, her skills at analyzing games don’t translate into being good at playing them, in her free time she will happily be the worst player in League of Legends or spend all her money on a new expansion pack for The Sims.
Areas of expertise: Market analysis, game competitor deconstruction, casual and social casino games.
Brent Kawaguchi
Brent brings with him a decade of experience in the gaming industry in customer success, live operations and product development. He has extensive experience running live mobile games while at Kabam to console games like the NBA 2K franchise at 2K. Now he uses his vast industry experience to help other developers optimize their live games and user experience.
Areas of expertise: Live operations (mobile and console games), 4X strategy, casino, sports games, production, user experience, feature optimization
Christian Hebert
Christian brings with him over a decade of experience in the gaming industry with expertise in live operations from Kabam, Gaea, KIXEYE, and Machine Zone. He has worked on a plethora of top grossing games, improving monetization, retention, and engagement KPIs. Recently, he has been working with play-to-earn studios to manage the complexity of juggling blockchain technology with traditional gaming infrastructures. In his free time, Christian is no stranger to competitive FPS games and putting way too many hours into Lost Ark.
Areas of expertise: Live operations, game economy teardowns, A/B testing, KPI breakdowns, and blockchain technology
Nathan TenBoer
Nathan has nine years of experience in data analytics, focusing mainly on live mobile game management and optimizations. At Unity, he has driven several market facing insights content releases while also providing support to Unity customers. Lately he has been playing Shop Titans, RL Sideswipe, and Elden Ring.
Areas of expertise: Game economy teardowns, consumer insights/benchmarking, AB testing, data analytics/reporting
Arjun Gohil
Arjun entered the gaming industry when he joined Ubisoft as a data analyst, where he worked on live dashboards to measure the development progress of AAA games and player retention. From there, Arjun moved to Electronic Arts as a BI engineer to lead initiatives with product managers, such as building internal reporting tools and automating data aggregation for live player engagement and analytics. Now at Unity, he uses his experience to work on optimizing ad revenue and in-app payments for gaming publishers. In his free time, he has been playing Elden Ring, The Outer Wilds, and Cricket 2022.
Areas of expertise: Data/product analytics, consumer insights, monetization strategies
Glenville Pecor
Glenville graduated with a degree in game design engineering and has been working on video games ever since. Prior to his work at Unity, Glenville has worked in the roles of IT, QA, and engineer, and all this past work in college and his career have helped shape him into the technical partner manager he is today. Glenville used to be a part of an eSports team for Overwatch, and he helps run a community to spread positivity and love through video games.
Areas of expertise: Game design, programming, problem solving, data, Unity Engine