Glossary term
Interactive Ads
Interactive ads - interactive mobile ads
Interactive ads are a type of mobile ad unit which is designed for user interaction, requiring users to take an active role in their ad experience. There are several types of interactive ads, including interactive video ads, interactive end cards, and playable ads. Interactive ads drive higher conversion rates and retention rates, increase LTV and brand awareness, and offer unique in-ad data for advertisers.
Learn more about interactive mobile ads and what’s in store for the next generation.
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Related terms
Playable Mobile Ads
Playable mobile ads are mini-game ad units. Check out ironSource’s app monetization glossary which gives examples, definitions & more. Click here.
Native Advertising
Native Advertising is a fully customizable system-initiated ad unit that matches apps design.
Banner Ads
Mobile Banner Ads are a rectangular system-initiated ad unit, which can be either static or animated.