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Interactive Ads

Interactive ads - interactive mobile ads

Interactive ads are a type of mobile ad unit which is designed for user interaction, requiring users to take an active role in their ad experience. There are several types of interactive ads, including interactive video ads, interactive end cards, and playable ads. Interactive ads drive higher conversion rates and retention rates, increase LTV and brand awareness, and offer unique in-ad data for advertisers.

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Playable Mobile Ads

Playable mobile ads are mini-game ad units. Check out ironSource’s app monetization glossary which gives examples, definitions & more. Click here.

Native Advertising

Native Advertising is a fully customizable system-initiated ad unit that matches apps design.

Banner Ads

Mobile Banner Ads are a rectangular system-initiated ad unit, which can be either static or animated.