Grow your revenue and engagement with the Tapjoy offerwall
An in-app rewarded marketplace connecting top advertisers with leading publishers.
USER ACQUISITION
Amplify growth, acquire loyal users at scale
The offerwall enables highly engaged users to interact with opt-in ads that offer a valuable exchange as they actively play and progress through your game. You only pay when a user completes an offer, avoiding wasted ad spend.
User acquisition features
Currency sales
Limited-time promotions offering up to 10x standard offerwall rewards for completing tasks, helping boost revenue and acquire high-value users.
Per app bidding
Optimize on an app level by using ROAS data or offerwall position ranking.
Self-serve setup
Set up, optimize and control your campaigns from a dedicated dashboard using our self-serve platform.
Campaign types
Multi-Reward CPE
Deepen engagement and add more value by providing multiple actions or events within a single in-app offer.
Daily Rewards
Drive user engagement, loyalty, and long-term value by incentivizing returns with daily rewards.
Cost Per Action
Reach more high-intent consumers who are actively seeking offers and only pay on conversion.
MONETIZATION
Fulfill your app’s monetization potential
Complement your IAP strategy by offering users an opt-in taste of premium in-app content through the offerwall. This keeps users engaged longer, builds long-term loyalty and entices future IAP purchases.
Monetization features
Geo multiplier
A self-serve tool that helps app publishers optimize revenue by allowing them to set different virtual currency exchange rates for rewarded advertising offers based on a user’s country, ultimately increasing offerwall conversions.
Message to earn (MTE)
Customizable in-app “pop up” messages that provide context before directing users to an offerwall. They can be used in conjunction with currency sales and targeting tests to maximize their effectiveness.
Tiered exchange rate
Align offerwall rewards with IAP to incentivize users while minimizing the risk of IAP cannibalization. Encourage users to spend more by setting a multiplier that adjusts exchange rate based on different spending tiers.
Case Studies
How MY.GAMES transformed their monetization strategy and expanded global reach with Tapjoy
How Big Fish Games boosted their offerwall revenue 96% and IAP ARPDAU by 10%
How King drove incremental scale with Tapjoy from Unity's Daily Rewards, exceeding their D7 ROAS goal by 1.5x
Learn
Grow with the offerwall
Learn how to optimize your monetization and UA campaigns with offerwall through our Offerwall course curriculum.
Accelerate your growth with the Tapjoy offerwall
Integrate custom Tapjoy offerwalls in your app across platforms.