Glossary term

Ad Network

What is an ad network?

Ad networks connect advertisers and app developers. Advertisers submit their ads to the ad network in order to promote their product. Then app developers get paid to display these ads to their app users. In order to access the ad network, app developers must integrate anSDK.Learn more about ironSource's mobile ad network.

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Related terms

Gametech

Game technology, or gametech, refers to dedicated solutions and services that are used throughout a game’s lifecycle and are built especially for the purpose of game development.

SDK Integration

SDK integration is the process of importing a library file, known as a software development kit, into your project in order to use that file’s functions.

Ads.txt

Ads.txt stands for Authorized Digital Sellers and is a text file that allows web publishers to publicly declare who is authorized to sell their digital inventory.