Back to Glossary

Glossary term

DAU

What is DAU?

Daily active users (DAU) is a mobile app metric which reveals the total amount of users who visit an app on a daily basis. DAU is a measure of app success, informing app developers how immersed users are and how “sticky” their app is.

ironSource’s ad mediation platform includes reporting for iOS app analytics and Android app analytics , both of which include metrics like daily active users and monthly active users.

Related terms

Lifetime Value (LTV)

LTV (lifetime value) predicts the total revenue a single user generates over their lifetime in an app.
Learn more

ARPDEU

ARPDEU (Average Revenue Per Daily Engaged User) is calculated by dividing total revenue by total engaged users.
Learn more

App Session

An app session measures how frequently users interact with an app. Higher frequencies mean users are more engaged.
Learn more