Glossary term
Post-Install Event
What is a Post-install Event?
A post-install event is any user action or event that happens during usage of an app, after the app has been installed. Post-install events can include events and actions such as app launches, completing registration, watching an in-app advertisement , making an in-app purchase , reaching the next level in a game, and more. The term is often used in the context of a cost-per-engagement and cost-per-action pricing model, or mobile campaigns in which advertisers can choose a post-install event to measure user engagement and only pay for the users who engage in that specific app event.
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Related terms
iOS IDFA
IDFA is an acronym for The Identity for Advertisers, this is the unique identifier given by Apple to each device. Crucial for mobile attribution, i.e. tracking the user journey, its purpose is to measure user interactions with ad campaigns and track events like installs and in-app activity.
Mobile Ad Fraud
Mobile Ad Fraud is artificially inflating the number of ads served and subsequently making money from mobile ad spend.
Mobile Attribution Manipulation
Mobile Attribution Manipulation is a fraudulent practice of unnecessarily serving mobile ads to users close to conversion.