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Rewarded Video is an ad format that offers users optional advertising that provides in-game benefits upon completion, creating a value exchange that enhances monetization while maintaining positive user experience by integrating naturally with gameplay mechanics.

How does Rewarded video work?

This opt-in advertising format empowers users to choose when to engage with promotional content in exchange for valuable in-game resources such as virtual currency, power-ups, extra lives, or premium content access. Unlike interstitial or banner ads that interrupt gameplay, rewarded videos respect user agency by appearing only when actively requested, significantly improving engagement metrics and completion rates compared to forced advertising.

Effective implementation requires thoughtful integration with core gameplay loops, presenting rewarded opportunities at natural friction points where users most value additional resources. The format's success stems from this alignment of user and developer interests: users receive meaningful benefits for their attention, while developers achieve higher engagement, improved retention through resource management, and superior monetization with eCPM rates typically exceeding other ad formats.

How is Rewarded video used?

When properly balanced within the overall economy design, rewarded video creates sustainable monetization without compromising gameplay integrity or user satisfaction, making it particularly valuable for free-to-play applications across mobile, web, and immersive platforms.