What are you looking for?

Develop XR solutions for any business need

Transform your business with XR. Create immersive, scalable experiences across all XR platforms to drive sales, enhance training, and improve team collaboration.

Create tailored XR solutions that drive business impact

From healthcare to automotive, Unity enables you to create XR solutions that enhance customer engagement, improve employee training, and drive operational efficiency, delivering measurable results.

Build and deploy XR solutions across platforms

Efficiently create and scale XR experiences for all major devices. Unity’s cross-platform support ensures maximum reach and impact across XR platforms.

Jumpstart your XR project with pre-built templates and tools

Accelerate your XR journey with Unity’s templates and toolkits, enabling rapid ideation, prototyping, and deployment of immersive solutions for your business.

Discover how XR is transforming your industry

Manufacturing

Manufacturing

Streamline every stage of the manufacturing process with XR, from designing and testing products in virtual environments to improving worker performance through immersive, real-time simulations.
Automotive

Automotive

Leverage XR to visualize and refine vehicle designs in real-time, accelerating prototyping and decision-making. AR tools deliver critical data to production teams directly in their field of view, improving workflow efficiency and reducing errors.
Healthcare

Healthcare

Improve medical training, diagnostics, and patient care with XR: Simulate complex procedures for hands-on practice, use AR tools for surgical guidance, and improve diagnostics with 3D visualizations of medical scans.
Retail

Retail

Transform customer engagement with XR-powered virtual showrooms and product configurators, offering immersive, personalized shopping experiences. Use real-time 3D visualizations to test and optimize store layouts, improving operational efficiency.
Transportation

Transportation

Optimize the design, testing, and maintenance of complex transportation systems with XR: Streamline prototyping, perform real-time diagnostics, and create immersive, risk-free training environments to prepare teams for critical operations, ensuring safety and operational efficiency.
Cross-vertical

How industries use AR and VR

XR is transforming how products are designed, marketed, and experienced, driving new levels of efficiency and customer engagement.
“The VR headset literally opens a new world for future Embraer pilots. Using the headset, they can train wherever and whenever they want. Our co-pilots are all young, and they might prefer training in the evening or in half-hour stages. This is ideal.”
ERNST PONTIER / KLM CITYHOPPERCaptain Embraer and Senior Instructor
“This technology goes beyond playing games. We're saving lives; we're able to better educate and better provide good responses in very difficult situations. That's the most exciting thing to me. What we're able to do with applications is life-changing.”
DR. RYAN MOORE / CINCINNATI CHILDREN'S HOSPITALPediatric Cardiologist & Director of Digital Health Innovation
“The availability of this technology empowers my team to demonstrate the features and benefits of our products to anyone, anywhere, without the need to arrange a predetermined event.”
JEFF MCMANUS / BOSCH REXROTH Director of Sales – Industrial Hydraulics
“Unity brings industry-leading experience in iteration and configurability of workflows for developers. It offers ease of use, a low barrier to entry, and probably the most broad support of different hardware and software platforms out there.”
ROK ERJAVEC / TOMTOMVice President of Engineering

Resources to explore

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Build your XR experience with Unity today

Create incredible experiences and industry solutions with our robust XR tools, then easily deploy them across all platforms.

Frequently asked questions

Who is considered an “Industry” customer?

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Under what circumstances can an Industry customer use Unity Pro or Unity Enterprise instead of Unity Industry?

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What license do I need if I use Unity for both industry and games or entertainment projects?

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Do these Industry terms apply to active subscriptions of Unity Pro, Unity Enterprise, or Unity Industry?

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