Glossary term
ARPDEU
ARPDEU stands for 'average revenue per daily engaged user'. It is the total revenue divided by the total number of engaged users. ARPDEU is an advanced monetization metric available on the ironSource dashboard that helps app developers better understand how users interact with ads in their app.
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Related terms
App LTV
LTV, or lifetime value, is a key metric which estimates the revenue a single user generates throughout their lifetime using an app. Ultimately, LTV predicts a user’s monetary value over time.
App Session
An app session measures how frequently users interact with an app. Higher frequencies mean users are more engaged.
Churn Rate
Churn Rate is the percentage of users who uninstall or stop engaging with an app over time.