Optimize your ad strategy with A/B testing
Test any element of your monetization strategy in just a few clicks so you can make data-driven optimizations with ease.
Run and analyze custom monetization A/B tests
Get your tests up and running quickly
Split your test any way you want and set them up on the platform with no coding needed.
Test any combination
Start a test on one or more ad formats. Then easily add or stop the test on your other ad formats for complete A/B test control.
View robust A/B test data
See live data as soon as your test starts and access a holistic overview of your tests performance, including app-level retention and cohorted ARPU.
What you can test
Auction tests
• Multiple instances
• Country-level optimizations
• New networks
• Instance pricing
• Cross promotion
Segment tests
• Payer vs. non-payer
• Reward amounts by level
• Frequency caps per country
Ad Quality
• New ad formats
• Banner refresh rate
• Reward amounts
“LevelPlay's A/B testing enables us to make decisions quickly, resulting in a 50% increase in resource and time efficiency.”
HUY LE / LIHUHUCEO
