Icon Group: Real-time 3D engines to rule them all

Icon Group: Real-time 3D engines to rule them all

Dr. Steffen Walz, Group Managing Director at Icon Group, demonstrates how they’re using immersive technology to bridge hardware and software to create the next generation of human machine interfaces (HMIs) for cars, intelligent toys, home appliances, and beyond. Discover:

• How Icon Group leverages Unity throughout their design process, from early prototyping to industrialization and serialization.
• The company’s vision for integrating brands, themes, and lifestyle elements into vehicle interfaces.
• Icon Group’s Sagrada Familia-inspired HMI concept for Barcelona.

This presentation was recorded at Unite: Industry Executive Summit, September 2024.