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User Segmentation
What is user segmentation?
User segmentation is the process of dividing an app’s user base into groups based on their behaviors and demographics - such as age, country, gender, paying or non-paying, app version, level,in-app purchases, and more.User segmentation enables app developers to provide their users with customized ad experiences, by allowing them to apply differentapp monetizationstrategies for each group, or user segment. For example, app developers can choose to show fewerinterstitialads to paying users, or double the reward inrewarded videosfor users in tier 1 countries.Learn more aboutuser segmentation.
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관련 약관
Hybrid-casual games
Hybrid-casual games include simple, marketable core gameplay with additional engagement layers designed to create a richer gaming experience.
Progressive loading
Progressive loading is a mechanism exclusive to Unity that helps ensure a rewarded video is always available to play with zero latency, even just after another rewarded video closes.
Mobile App Ads
App developers looking to earn revenue from ads typically partner with a mediation platform that aggregates various ad networks and integrate its SDK into their tech stack.