产品

获取有价值的用户

找到最有价值的用户,实现广告活动目标,不断壮大您的应用或游戏业务。

Unity completes merger with ironSource. Read our blog post
Grow your app with efficient and diverse ad campaigns

能带来更多收益的广告活动

使用 Unity 用户获取 (UA) 解决方案,您可以轻松开展广告活动,通过应用和游戏每天覆盖数百万用户。多样化的广告流量供应、先进的定向投放工具、深入的分析和自助式控制面板可帮助您管理广告活动,增加应用或游戏收入。

Solutions for user acquisition

Unity has tools to support your team with soft launching a new title, scaling new apps and games, and managing existing ones.

Performance Campaigns

Reach audiences at scale while maintaining a profitable return on ad spend (ROAS). Whether you monetize with ad revenue or in-app purchases, our performance campaigns deliver quality users to your app.

Engagement Campaigns

Optimize toward retention goals to reach audiences that are most likely to download and stay in your app to support lifetime value (LTV) and complement your monetization strategies.

Scale Campaigns

Get the most installs while reaching your target audience with precision. Set all targeting parameters manually, such as operating system, device type, language, and geography, and gain complete control over your campaigns.

Why Unity

Powerful technology

Machine learning helps you improve targeting and optimize your campaigns automatically for scale, retention, and ROAS while always respecting ever-changing data privacy requirements. Simply set your targets and let Unity’s algorithms optimize the rest for you.

Flexible tools

Set up, manage, and measure campaigns using Unity’s intuitive dashboard and reporting tools. Or, if you prefer, plug into Unity via APIs and use your own tools. The choice is yours.

Diverse ad formats

Showcase your app in engaging ad formats. Unity currently supports video, playables, and end-cards.

Robust supply and fair auction

Unity’s advertising exchange provides advertisers and demand-side platforms (DSPs) with access to quality inventory, a comprehensive range of advertising formats, and reach of over 2.5 billion devices globally allowing massive scale for your mobile campaigns.

The industry’s standard for app growth

70 out of the top 100 grossing apps in the United States for iOS and Android trust Unity’s advertising solutions to grow their mobile app.

案例分析

阅读深入的客户案例,了解游戏发布者如何使用 Unity Ads 变现解决方案实现广告活动目标。

了解 Uken 为什么要与 Unity Ads 进行独家合作

在与 Unity Ads 独家合作之后,Uken 的参与度(会话)和存留率比基准分别提高了 15% 和 7%。

Trailmix goes from soft launch to global success with Unity's Performance Campaigns

Learn how the studio collaborated with Unity from early stages all the way up to global release to refine their targeting, test creatives, and help them scale up their user acquisition.

Unity Ads 为 GameJam 带来了新的玩家

GameJam 在 Unity 的帮助下发布并变现数十款超休闲游戏。

Space Ape 通过统一广告竞价使其每日用户数增长至原本的三倍

了解与 Unity 的独家合作关系如何让《极速快线:复仇之路》的每日活跃用户数 (DAU) 增长至原本的 3 倍。

Resources

FAQ: Launching user acquisition campaigns

Unity experts have answered the most common questions when onboarding and launching campaigns with step-by-step recommendations, best practices, and general advice to shorten your learning curve.

Looking to monetize your app?

Unity also offers monetization tools such as in-app ads and in-app purchases to create a  revenue stream from your app while protecting your users’ experience. 

Unity Ads data analyzed

Dive into user acquisition and monetization trends, benchmarks, tactics, and strategies that will help your game see continued success.

Learn the lingo

Explore the Unity Ads glossary to learn – or refresh – your knowledge of the industry’s most commonly used terminology.

掌握 Unity Ads 和移动广告的最新动态

注册 Unity Ads 最新资讯,在您的收件箱中收取最新的内容、产品和行业新闻。

常见问题解答

如何改善广告活动的效果?

我们的机器学习算法将始终为您查找最佳用户。但是,促成广告活动成功的两个主要因素是使用引人入胜的广告素材,以提高转化率和提供有竞争力的 CPI 出价。

什么是按单次展示成本计费?

这是一种计费方式,它基于广告活动的展示次数进行收费。无论采用哪种计费方式,您的广告活动仍将针对应用安装进行优化。

如何集成 SDK?

要开始使用,只需按照此处的集成说明进行操作。

Where can I find more documentation?

Visit our comprehensive documentation library to learn about our user acquisition products and get all the technical information you need to get started.

Still have more questions? Check out the expanded FAQ here.

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