How can I get started?

Use the Unity Dashboard to set up and manage your own campaigns [learn more here], or contact us directly to get connected with a dedicated Unity client partner.

How can I improve my user acquisition campaign's performance?

Our machine learning algorithm will always work to find the best users for you. However, the two main factors contributing to a successful ad campaign are engaging creatives that drive conversion rate and making competitive CPI bids. For more tips, please see documentation on optimizing.

What user acquisition campaign types are available?

Unity Ads provides tools for different advertiser’s goals: Scale: Get as many installs as possible according to your budget (CPI and Automated Bidding Campaigns) Engagement: Target and acquire more engaged users with the highest retention (Retention Campaign) Performance: Optimize towards a specific monetary value of your user and keep a margin from your ad spend. (Return-on-Ad-Spend Campaigns)

PRODUTOS

Adquira usuários valiosos

Encontre os usuários mais valiosos para atingir suas metas de campanha e manter o crescimento do seu aplicativo ou jogo.

Começar Obtenha o SDK do Ads

The 2023 Unity Gaming Report is here. Get data to make informed decisions about your game. Get the report

Promova seu aplicativo com campanhas de anúncios eficientes e diversas

Campanhas que fazem mais por você

As soluções de aquisição de usuários (UA) da Unity permitem que você execute campanhas publicitárias com facilidade e se exponha para milhões de usuários em aplicativos e jogos todos os dias. Uma fonte diversificada de anúncios, ferramentas de segmentação avançadas, análises criteriosas e painéis de autoatendimento ajudam você a gerenciar suas campanhas e dimensionar seu aplicativo ou jogo de forma lucrativa.

Solutions for user acquisition

Unity has tools to support your team with soft launching a new title, scaling new apps and games, and managing existing ones.

Performance Campaigns

Reach audiences at scale while maintaining a profitable return on ad spend (ROAS). Whether you monetize with ad revenue or in-app purchases, our performance campaigns deliver quality users to your app.

Get started

Engagement Campaigns

Optimize toward retention goals to reach audiences that are most likely to download and stay in your app to support lifetime value (LTV) and complement your monetization strategies.

Get started

Scale Campaigns

Get the most installs while reaching your target audience with precision. Set all targeting parameters manually, such as operating system, device type, language, and geography, and gain complete control over your campaigns.

Get started

Why Unity

Powerful technology

Machine learning helps you improve targeting and optimize your campaigns automatically for scale, retention, and ROAS while always respecting ever-changing data privacy requirements. Simply set your targets and let Unity’s algorithms optimize the rest for you.

Learn more

Flexible tools

Set up, manage, and measure campaigns using Unity’s intuitive dashboard and reporting tools. Or, if you prefer, plug into Unity via APIs and use your own tools. The choice is yours.

Learn more

Diverse ad formats

Showcase your app in engaging ad formats. Unity currently supports video, playables, and end-cards.

Learn more

Robust supply and fair auction

Unity’s advertising exchange provides advertisers and demand-side platforms (DSPs) with access to quality inventory, a comprehensive range of advertising formats, and reach of over 2.5 billion devices globally allowing massive scale for your mobile campaigns.

Learn more

The industry’s standard for app growth

70 out of the top 100 grossing apps in the United States for iOS and Android trust Unity’s advertising solutions to grow their mobile app.

Learn more

Estudos de caso

Leia essas histórias aprofundadas de clientes sobre como as editoras de jogos usam as soluções de monetização do Unity Ads para alcançar as metas de campanha.

Descubra por que a Uken optou exclusivamente pelo Unity Ads

Após colaboração exclusiva com o Unity Ads, a Uken obteve um aumento de 15% acima da linha de base em engajamento (sessões) e uma elevação de 7% em retenção.

Leia o estudo de caso

Trailmix goes from soft launch to global success with Unity's Performance Campaigns

Learn how the studio collaborated with Unity from early stages all the way up to global release to refine their targeting, test creatives, and help them scale up their user acquisition.

Read the case study

Unity Ads gera novos jogadores para a GameJam

GameJam lança e monetiza dezenas de jogos hipercasuais com a ajuda da Unity.

Leia o estudo de caso

Space Ape triplicou seus usuários diários com Leilão Unificado

Descubra como uma parceria exclusiva com a Unity triplicou a quantidade de usuários ativos diários (DAU) de Fastlane: Rota da Vingança.

Leia o estudo de caso

Resources

Launching user acquisition campaigns with Unity

FAQ: Launching user acquisition campaigns

Unity experts have answered the most common questions when onboarding and launching campaigns with step-by-step recommendations, best practices, and general advice to shorten your learning curve.

Get in touch Explore the FAQ

Looking to monetize your app?

Unity also offers monetization tools such as in-app ads and in-app purchases to create a revenue stream from your app while protecting your users’ experience.

Learn more

Unity Ads data analyzed

Dive into user acquisition and monetization trends, benchmarks, tactics, and strategies that will help your game see continued success.

Get the report

Learn the lingo

Explore the Unity Ads glossary to learn – or refresh – your knowledge of the industry’s most commonly used terminology.

See the glossary

Fique por dentro das novidades sobre Unity Ads e publicidade móvel

Assine a nossa newsletter do Unity Ads para receber o conteúdo, o produto e as notícias mais recentes do setor em sua caixa de entrada.

Perguntas frequentes

Como posso melhorar o desempenho da minha campanha?

Nosso algoritmo de aprendizado de máquina sempre trabalhará para encontrar os melhores usuários para você. No entanto, os dois principais fatores que contribuem para uma campanha publicitária de sucesso são o uso de criativos envolventes que impulsionam a taxa de conversão e a realização de apostas competitivas de CPI.

O que é cobrança de custo por impressão?

É um método de cobrança pelo qual você é cobrado com base na quantidade de impressões que sua campanha recebe. Independentemente do método de cobrança, suas campanhas serão otimizadas para instalações.

Como faço para integrar o SDK?

Para começar, basta seguir as instruções de integração disponíveis aqui.

Where can I find more documentation?

Visit our comprehensive documentation library to learn about our user acquisition products and get all the technical information you need to get started.

Still have more questions? Check out the expanded FAQ here.