How can I get started?

Use the Unity Dashboard to set up and manage your own campaigns [learn more here], or contact us directly to get connected with a dedicated Unity client partner.

How can I improve my user acquisition campaign's performance?

Our machine learning algorithm will always work to find the best users for you. However, the two main factors contributing to a successful ad campaign are engaging creatives that drive conversion rate and making competitive CPI bids. For more tips, please see documentation on optimizing.

What user acquisition campaign types are available?

Unity Ads provides tools for different advertiser’s goals: Scale: Get as many installs as possible according to your budget (CPI and Automated Bidding Campaigns) Engagement: Target and acquire more engaged users with the highest retention (Retention Campaign) Performance: Optimize towards a specific monetary value of your user and keep a margin from your ad spend. (Return-on-Ad-Spend Campaigns)

PRODUCTOS

Adquiere usuarios valiosos

Encuentra a los usuarios más valiosos para lograr los objetivos de tu campaña y hacer que tu aplicación o juego siga creciendo.

Comenzar Obtener el SDK de Ads

The 2023 Unity Gaming Report is here. Get data to make informed decisions about your game. Get the report

Grow your app with efficient and diverse ad campaigns

Campañas que rinden mejor para ti

Las soluciones de adquisición de usuarios (UA) de Unity te permiten publicar fácilmente campañas publicitarias y que tu anuncio se vea a diario en millones de aplicaciones y juegos. Un suministro de anuncios diverso, herramientas de segmentación avanzadas, análisis detallados y paneles de autoservicio te ayudan a administrar tus campañas y a ampliar la escala de tu aplicación o juego de forma rentable.

Solutions for user acquisition

Unity has tools to support your team with soft launching a new title, scaling new apps and games, and managing existing ones.

Performance Campaigns

Reach audiences at scale while maintaining a profitable return on ad spend (ROAS). Whether you monetize with ad revenue or in-app purchases, our performance campaigns deliver quality users to your app.

Get started

Engagement Campaigns

Optimize toward retention goals to reach audiences that are most likely to download and stay in your app to support lifetime value (LTV) and complement your monetization strategies.

Get started

Scale Campaigns

Get the most installs while reaching your target audience with precision. Set all targeting parameters manually, such as operating system, device type, language, and geography, and gain complete control over your campaigns.

Get started

Why Unity

Powerful technology

Machine learning helps you improve targeting and optimize your campaigns automatically for scale, retention, and ROAS while always respecting ever-changing data privacy requirements. Simply set your targets and let Unity’s algorithms optimize the rest for you.

Learn more

Flexible tools

Set up, manage, and measure campaigns using Unity’s intuitive dashboard and reporting tools. Or, if you prefer, plug into Unity via APIs and use your own tools. The choice is yours.

Learn more

Diverse ad formats

Showcase your app in engaging ad formats. Unity currently supports video, playables, and end-cards.

Learn more

Robust supply and fair auction

Unity’s advertising exchange provides advertisers and demand-side platforms (DSPs) with access to quality inventory, a comprehensive range of advertising formats, and reach of over 2.5 billion devices globally allowing massive scale for your mobile campaigns.

Learn more

The industry’s standard for app growth

70 out of the top 100 grossing apps in the United States for iOS and Android trust Unity’s advertising solutions to grow their mobile app.

Learn more

Casos de estudio

Lee estas historias detalladas de clientes sobre cómo los editores de juegos utilizan las soluciones de monetización de Unity Ads para lograr los objetivos de sus campañas.

Descubre por qué Uken eligió usar exclusivamente Unity Ads

Desde que trabaja exclusivamente con Unity Ads, Uken obtuvo un incremento del 15 % respecto de sus valores de referencia en la participación (sesiones) y un 7 % de aumento en la retención.

Leer el caso de estudio

Trailmix goes from soft launch to global success with Unity's Performance Campaigns

Learn how the studio collaborated with Unity from early stages all the way up to global release to refine their targeting, test creatives, and help them scale up their user acquisition.

Read the case study

Unity Ads le brinda nuevos jugadores a GameJam

GameJam lanza y monetiza docenas de juegos hipercasuales con la ayuda de Unity.

Leer el caso de estudio

Space Ape triplica sus usuarios diarios con Unified Auction

Entérate de cómo triplicaron los usuarios activos diarios (DAU) de Fastlane: Road to Revenge mediante una asociación exclusiva con Unity.

Leer el caso de estudio

Resources

Lanzamiento de campañas de adquisición de usuarios con Unity

FAQ: Launching user acquisition campaigns

Unity experts have answered the most common questions when onboarding and launching campaigns with step-by-step recommendations, best practices, and general advice to shorten your learning curve.

Get in touch Explore the FAQ

Looking to monetize your app?

Unity also offers monetization tools such as in-app ads and in-app purchases to create a revenue stream from your app while protecting your users’ experience.

Learn more

Unity Ads data analyzed

Dive into user acquisition and monetization trends, benchmarks, tactics, and strategies that will help your game see continued success.

Get the report

Learn the lingo

Explore the Unity Ads glossary to learn – or refresh – your knowledge of the industry’s most commonly used terminology.

See the glossary

Mantente informado sobre Unity Ads y la publicidad móvil

Suscríbete a nuestro boletín de Unity Ads para obtener el contenido, los productos y las noticias de la industria más recientes en tu bandeja de entrada.

Registrarse

Preguntas frecuentes

¿Cómo puedo mejorar el rendimiento de mi campaña?

Nuestro algoritmo de aprendizaje automático siempre intenta encontrar los mejores usuarios para ti. Sin embargo, los dos factores principales que contribuyen al éxito de una campaña publicitaria son el uso de elementos creativos atractivos que impulsen la tasa de conversión y la realización de ofertas de CPI competitivas.

¿Qué es la facturación basada en el costo por impresión?

Este es un método de facturación mediante el cual se te cobra en función del número de impresiones que recibe tu campaña. Independientemente del método de facturación, tus campañas se seguirán optimizando para generar más instalaciones.

¿Cómo integro el SDK?

Para comenzar el proceso, tan solo sigue las instrucciones de integración, que puedes encontrar aquí.

Where can I find more documentation?

Visit our comprehensive documentation library to learn about our user acquisition products and get all the technical information you need to get started.

Still have more questions? Check out the expanded FAQ here.