Glossary term
Brand Lift
Brand lift measures how your ads are affecting both consumer impressions and consumer behavior. Essentially, it captures how a mobile brand’s digital marketing campaign has positively impacted its customer relationship. Companies measure their brand life using studies - quantitatively analyzing search traffic or qualitatively administering customer surveys to gather feedback. In this research, the company would be calculating more specific metrics, including brand awareness, share of voice, web traffic, ad recall (customers remembering specific ads), and more.
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Related terms
Cost Per Order
Cost per order (CPO) is the pricing model that drives a mobile app’s user acquisition and sales.
vCPM
vCPM, or viewable CPM , is a pricing model measuring how many users view a specific ad, as opposed to a whole website page.
Agency Trading Desk
Agency Trading Desks are media agency departments that handle digital advertising campaigns.