Brand Lift

Brand lift measures how your ads are affecting both consumer impressions and consumer behavior. Essentially, it captures how a mobile brand’s digital marketing campaign has positively impacted its customer relationship. Companies measure their brand life using studies - quantitatively analyzing search traffic or qualitatively administering customer surveys to gather feedback. In this research, the company would be calculating more specific metrics, including brand awareness, share of voice, web traffic, ad recall (customers remembering specific ads), and more.

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