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Agency Trading Desk
Agency Trading Desks are media agency departments that handle digital advertising campaigns. The trading desks use buying technologies to help to purchase, manage, and optimize programmatic or bid-based ad campaigns. They help advertisers buy media at a lower price than manually managing campaigns. To adapt to current advertisers’ needs, Agency Trading Decks have grown in their capabilities, and started including some functionalities offered by standard ad technology platforms.
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관련 약관
Brand Lift
Brand lift measures how your ads are affecting both consumer impressions and consumer behavior
Cost Per Order
Cost per order (CPO) is the pricing model that drives a mobile app’s user acquisition and sales.
vCPM
vCPM, or viewable CPM , is a pricing model measuring how many users view a specific ad, as opposed to a whole website page.