See what's possible with real-time 3D
Watch this one-minute video to see the power of real-time 3D for changing how products, buildings, and infrastructure are designed, engineered, built, sold, and serviced.
What is real-time 3D?
Real data for real-time 3D
The business impact of real-time 3D
Industrial companies face no shortage of challenges in driving profitable growth – designs are getting more complex, production timelines are getting tighter, and buyers are getting more selective.
Companies using real-time 3D can better navigate these challenges. Research shows real-time 3D unlocks the following benefits:
- Cost savings from, for example, reducing reliance on expensive physical prototypes and catching design and engineering flaws earlier
- Faster time to market by condensing R&D timelines, training automated systems in simulated environments, and other improvements
- Improved product margins by increasing workforce productivity, performing aftermarket services more reliably and quickly, and so on
- Increased sales by presenting products in compelling ways beyond traditional multimedia formats
Top uses of real-time 3D
Applications for real-time 3D technology run the gamut, from the initial stages of R&D all the way through to aftermarket sales – and everything in between.
Some examples across the product and building lifecycles include:
Design and engineering
Common use cases: Virtual prototyping and commissioning, immersive design reviews, computational fluid dynamics (CFD) visualization, autonomous system simulation, human-machine interface (HMI) development, etc.
Real-world example of real-time 3D: Volvo Cars improves design-engineering collaboration with virtual car experiences.
Construction and manufacturing
Common use cases: Technician training, AR-guided assistance, digital factory simulation, virtual assembly process validation, construction sequencing, etc.
Real-world example of real-time 3D: SHoP Architects and JDS Development Group use real-time 3D digital twins to envision skyscrapers before they’re built.
Sales and marketing
Common use cases: Virtual events, interactive product configurators, photorealistic renderings, sizzle videos, mixed reality shopping experiences, etc.
Real-world example of real-time 3D: Tier 1 automotive supplier Brose Group saves months of time and hundreds of thousands in production costs with real-time 3D marketing.
Service and operations
Common use cases: Remote maintenance, AR-based guidance, safety training, real-time digital twins for sensor/data simulation and visualization, etc.
Real-world example of real-time 3D: Vancouver International Airport (YVR) improves operations and sustainability with a digital twin of its airfield and terminal.
The value of extending real-time 3D across the business
Real-time 3D addresses challenges across the entire lifecycle, ensuring products are better designed, engineered, manufactured, sold, and serviced. A study by Forrester Consulting commissioned on behalf of Unity found that:
Most adopters are already using real-time 3D across multiple touchpoints in the business … [They] find that the more places … they implement real-time 3D, the more seamlessly these processes are integrated as it provides a more interactive medium for collaboration and communication.
Indeed, 90% of companies using real-time 3D find it valuable for supporting interdepartmental collaboration. There’s a reason for that: Once models exist in a virtual environment, they can be extended for any use case across the business.
That means virtual models used in the design studio can also be leveraged by the production team to place assembly instructions into AR, as well as the marketing team to create high-fidelity, interactive content. These synergies speed up the entire product lifecycle and reduce inefficiencies from traditional waterfall-style handoffs between departments.
Real-time 3D demos
Seeing is believing – check out our demos to experience this transformational technology for yourself.