Programmatic campaigns fueled by gaming data
Built around scale, audience insight, and quality
SCALE
Reach audiences at scale
Unity's global footprint spans billions of players and tens of thousands of mobile apps.
AUDIENCE INSIGHTS
Understand audiences through gameplay
Go beyond traditional signals with proprietary gaming behavior, advertiser data, and partner intelligence to build and reach more relevant audiences.
QUALITY
Make every impression count
Reach consumers in high-attention gaming environments with strong engagement, transparent supply, and industry-standard measurement.
FOR ADVERTISERS / AGENCIES
Mobile gaming as an essential addition to your media plan
Level up your media plans with gaming audiences at scale, unique insights for smarter targeting, and high-impact creative built to engage on premium inventory.
3B
Global Monthly Active Users (256M US MAUs)¹
90%+
rewarded video completion rate²
65K+
apps available for advertising across iOS and Android ³
Gaming activation, made easy
Plan
Audience Strategy & Targeting
Build custom audiences from Unity gameplay signals, your own first-party data, and leading data partners from behavioral, demographic, purchase, location, CTV, and more.
Custom audiences · 1P onboarding · 3P data
Activate
Media, Deals & Creative
Activate across Unity’s gaming supply through managed service, PMPs, or programmatic guaranteed deals, paired with custom creative formats built to capture attention and drive action.
Managed service · PMPs · Programmatic Guaranteed
Measure
Measurement & Optimization
Track against your campaign objectives with partners that connect ad exposure to real brand and business outcomes across the funnel.
Brand lift · Foot traffic · Sales lift · Conversions
FOR RTB BIDDERS
Premium ad experiences for high-value audiences at scale
Unity Exchange and ironSource Exchange give you direct access to gaming supply, flexible buying, and infrastructure built to handle programmatic at scale.
Direct access at scale
Connect directly to gaming supply through Unity's extensive SDK footprint and publisher relationships, creating efficient supply paths across thousands of apps.
Built for brand and performance
Ad experiences to support a wide range of campaign objectives, from high-impact video and native that build awareness to formats built for performance.
Transparency at every level
Get visibility and control throughout the whole supply path with support for Open Measurement, app-ads.txt, sellers.json, and industry-standard verification keeping inventory measurable, transparent, and ready for programmatic demand.
Disclaimer
¹ Apptopia, UAds . Disclaimer: This estimate is based on Apptopia data from December 2025, and unique device and installation level identifiers from internally available data (mobile and desktop devices only)
² Internally available data. Disclaimer: As of February 2026. Based on U.S. rewarded video data
³ Internally available data.