Connecting marketers to mobile audiences with Unity Programmatic Solutions

Enabling performance and brand marketers to access exclusive and quality mobile supply with ad formats and experiences for gaming and app demand.

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FOR ADVERTISERS

A direct path to massive global audiences

With over 700 billion average daily global requests¹, Unity Exchange and ironSource Exchange enable all types of advertisers to efficiently and effectively build brand equity and extend their reach across mobile games.

Key benefits for marketers

Programmatic solutions to help you find active mobile audiences who will engage for the long term.

Unlock mobile gaming potential

Access diverse, massive mobile audiences and extend brand and performance campaigns to high-quality and high-performing gaming supply.

Boost engagement

Unlock engagement like never before through cutting-edge ad formats and performance features like SK Overlay and Auto Storekit for optimized results.

Direct, secure pathways

Streamline your supply chain with a direct path that helps with cost efficiency, brand safety, and transparent, fraud-free inventory.

Creative experiences that convert

Run high-performing, interactive ad formats that capture attention like rewarded video, playables, end cards and interstitials.

FOR PUBLISHERS

Partner with global demand leaders

Unity Exchange and ironSource Exchange connect publishers with an extensive network of global demand leaders, enabling them to maximize revenue potential and scale their mobile monetization. By partnering with top-tier advertisers from around the world, publishers can access high-quality demand sources, ensuring a steady revenue stream and superior user experience.

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Key benefits for publishers

Connect with premium demand sources

Serve quality ads from big brands and performance marketers through high-impact global programmatic partners.

Get full data transparency

See Unity and ironSource exchanges as a unique ad source in your reports. You can also break down revenue, win rates, and impressions by DSP for granular visibility in real-time pivot reports.

Monetize direct deals

Run private marketplace deals, tag-based direct-sold campaigns, and cross-promotion campaigns that compete in a unified auction.

Premium tools that ensure brand safety

Open Measurement

Used by IAS, Moat, and Double Verify, the IAB’s Open Measurement SDK has been integrated and ensures that apps on the exchanges are brand-safe.

App-Ads.txt

To combat unauthorized reselling and app spoofing, Unity Exchange and ironSource Exchange utilize the app-ads.txt file, which lists ad sources authorized to sell their inventory.

Sellers.json

Unity and ironSource’s sellers.json file lists out our authorized sellers and resellers, in order to increase transparency and combat fraud.

Key resources

Unity Exchange documentation

Find integration details, instructions, and product information in the Unity Exchange documentation center.

ironSource Exchange documentation

Find integration details, instructions, and product information in the ironSource Exchange documentation center.

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Access exclusive and quality mobile gaming supply with a player-first approach through ad formats and experiences for gaming and non-gaming demand. Plus, sign up for our newsletter to stay in the know.

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Disclaimer

1. As of May 2024, the average daily global requests, across unity Exchange and ironSource Exchange combined is 710B

Partner with global demand leaders

Key benefits for publishers

Connect with premium demand sources

Serve quality ads from big brands and performance marketers through high-impact global programmatic partners.

Get full data transparency

See Unity and ironSource exchanges as a unique ad source in your reports. You can also break down revenue, win rates, and impressions by DSP for granular visibility in real-time pivot reports.

Monetize direct deals

Run private marketplace deals, tag-based direct-sold campaigns, and cross-promotion campaigns that compete in a unified auction.

Premium tools that ensure brand safety

Open Measurement

Used by IAS, Moat, and Double Verify, the IAB’s Open Measurement SDK has been integrated and ensures that apps on the exchanges are brand-safe.

App-Ads.txt

To combat unauthorized reselling and app spoofing, Unity Exchange and ironSource Exchange utilize the app-ads.txt file, which lists ad sources authorized to sell their inventory.

Sellers.json

Unity and ironSource’s sellers.json file lists out our authorized sellers and resellers, in order to increase transparency and combat fraud.