A guide for developers, artists, and technologists
Extended Reality (XR) is no longer just a buzzword; it’s a game-changer in industries ranging from automotive to aerospace, manufacturing to retail. XR integrates immersive technologies such as Virtual Reality (VR) and Augmented Reality (AR) to address critical business needs like training, 3D collaboration, and customer experiences.
For developers, artists, and engineers, XR provides an opportunity to create solutions that not only enable businesses to increase efficiency but also drive innovation and create competitive advantages. Whether you’re creating a virtual training simulator, building a cutting-edge collaboration tool, or designing immersive customer experiences, XR offers unparalleled possibilities.
But how do you leverage this technology effectively? And how can you use the tools offered by Unity to streamline development and deployment?
This e-book outlines the key use cases for XR in industry, explains current challenges, and explores ways to build, test, and scale XR solutions for enterprise success. Read on to discover:
Businesses today face a growing need to unlock more value from their data, processes, and resources. XR facilitates this by democratically improving access to complex information, increasing efficiency, and enabling larger teams to communicate across different workflows.
From enhancing learning and muscle memory in training applications to improving cross-departmental collaboration or creating captivating customer interactions, the applications of XR are vast.
Here’s how XR is innovating three major areas of focus for enterprise use cases, immersive training, 3D collaboration, and customer experiences, and how Unity’s tools support each scenario.
Addressing industry’s needs
The demand for effective training within industries such as automotive, aerospace, and government is growing. For enterprise-grade training, time, cost, and safety are critical concerns. Traditional training environments may not adequately prepare employees for real-world situations, especially when dealing with dangerous or highly technical tasks.
Developer's role
Challenges developers face
Breaking down silos
Many industries rely heavily on collaboration across teams to design and produce complex products efficiently. But they face challenges such as siloed data, disproportionate workflows, and a lack of real-time collaboration. Immersive 3D collaboration addresses these pain points by creating shared, interactive environments.
Developer's role
Engineers and developers are creating 3D collaborative platforms for activities like product design review, factory simulations, and model adjustments. For instance, developers may build a collaborative design application for car manufacturing where designers, engineers, and stakeholders can walk through a digital model and provide instant feedback.
How Unity delivers scalability
Traditional marketing strategies no longer resonate with modern consumers. XR enables heightened customer engagement through visually engaging, interactive, and even emotional experiences. Retailers use AR/VR showrooms, interactive product demonstrations, or even virtual try-on features to deepen consumer connections with their products.
Developer's role
Whether you’re managing rendering pipelines for retail AR apps or setting up large-scale immersive product demonstrations, developers leading XR for customer experiences need to prioritize performance and accessibility.
Challenges developers face
Unity’s competitive advantage
Unity is built for developers adapting to new challenges in immersive technology. With scalable tools, simplified asset integration, and multi-platform capabilities, Unity empowers companies to deploy XR projects efficiently.
Key features include:
XR is proving to be a versatile technology that often starts small—for instance, building an XR solution for training—but rapidly expands within an organization. Businesses soon realize its untapped potential for collaboration, marketing, design, and day-to-day productivity.
Unity enables teams to tackle these use cases by providing an end-to-end development ecosystem accommodating all technical needs, taking you from 3D data preparation and asset management to deployment and post-launch support.
Want to see how Unity can transform your next XR project? Download our comprehensive guide Best practices to develop XR for industry applications and start optimizing your XR solutions today.
