User Engagement

User engagement measures the degree of user interaction within an app. Keyapp engagement metricsinclude: average session count, average session duration,monthly active users, anddaily active users. In other words, high app user engagement means users are in-app for relatively long periods of time.There are several strategies app developers use to increase mobile app engagement, such as smooth onboarding, maintaining a frequent stream of new content and features, and building customized funnels based onuser segments.