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User Engagement
What is user engagement?
User engagement measures the degree of user interaction within an app. Keyapp engagement metricsinclude: average session count, average session duration,monthly active users, anddaily active users. In other words, high app user engagement means users are in-app for relatively long periods of time.There are several strategies app developers use to increase mobile app engagement, such as smooth onboarding, maintaining a frequent stream of new content and features, and building customized funnels based onuser segments.
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App LTV
LTV, or lifetime value, is a key metric which estimates the revenue a single user generates throughout their lifetime using an app. Ultimately, LTV predicts a user’s monetary value over time.
ARPDEU
ARPDEU (Average Revenue Per Daily Engaged User) is calculated by dividing total revenue by total engaged users.
App Session
An app session measures how frequently users interact with an app. Higher frequencies mean users are more engaged.