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In-App Purchase
What does in-app purchase mean?
In-app purchases are virtual goods users buy within apps, such as in-game currency, recurring subscriptions, and more. There are various types of in-app purchases: content which users pay to unlock new levels and features; upgrades such as new characters or gear; and currency which are purchased in bulk to extend app use.In addition tomobile app advertising, in-app purchases are used by app developers as anapp monetizationstrategy. The best strategies combine both. For example, game developers often integratead unitssuch asrewarded videosas a way to increase in-game purchases.
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Hybrid-casual games
Hybrid-casual games include simple, marketable core gameplay with additional engagement layers designed to create a richer gaming experience.
Progressive loading
Progressive loading is a mechanism exclusive to Unity that helps ensure a rewarded video is always available to play with zero latency, even just after another rewarded video closes.
Mobile App Ads
App developers looking to earn revenue from ads typically partner with a mediation platform that aggregates various ad networks and integrate its SDK into their tech stack.