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Social Ad Networks (SANs)
Social ad networks are owned and operated by major social ad platforms, such as Meta, Instagram, Snapchat, Linkedin, Pinterest and X (formerly known as Twitter). Using these networks, advertisers are able to reach large audiences across an array of channels, including devices and apps, to achieve scale. Social ad networks enable advertisers to reach predefined and segmented audiences with their social ads.
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OTT
OTT stands for “over-the-top” and refers to the productized practice of streaming content to customers directly over the web. It represents the future of entertainment — one that is already unfolding.
Brand Safety
Maintaining brand safety is no easy task. According to one report, 75% of companies experience at least one brand safety incident a year.
Performance Marketing
As advertising methods evolve, more and more marketers are turning to performance marketing to ensure their campaigns get measurable results.