Grow your app with Unity's user acquisition solutions
Boost app growth with diverse ad campaigns
Unity’s Advertising solutions enable you to run ad campaigns for your mobile app and be seen by millions of users every day on other apps and games.
Solutions for user acquisition
Performance Campaigns
Reach audiences at scale while maintaining a profitable return on ad spend (ROAS). Whether you monetize with ad revenue or in-app purchases, our performance campaigns deliver quality users to your app.
Engagement Campaigns
Optimize toward retention goals to reach audiences that are most likely to download and stay in your app to support lifetime value (LTV) and complement your monetization strategies.
Scale Campaigns
Get the most installs while reaching your target audience with precision. Set all targeting parameters manually, such as operating system, device type, language, and geography, and gain complete control over your campaigns.
Why Unity
Powerful technology
Machine learning helps you improve targeting and optimize your campaigns automatically for scale, retention, and ROAS while always respecting ever-changing data privacy requirements. Simply set your targets and let Unity’s algorithms optimize the rest for you.
Flexible tools
Set up, manage, and measure campaigns using Unity’s intuitive dashboard and reporting tools. Or, if you prefer, plug into Unity via APIs and use your own tools. The choice is yours.
Diverse ad formats
Showcase your app in engaging ad formats. Unity currently supports video, playables, and end-cards.
Robust supply and fair auction
Unity’s advertising exchange provides advertisers and demand-side platforms (DSPs) with access to quality inventory, a comprehensive range of advertising formats, and reach of over 2.5 billion devices globally allowing massive scale for your mobile campaigns.
The industry’s standard for app growth
70 out of the top 100 grossing apps in the United States for iOS and Android trust Unity’s advertising solutions to grow their mobile app.
Case studies
How Voodoo unlocked growth at scale with Unity Ads powered by Vector
How Metacore increased IAP and ARPDAU 5x among non-payers with a customized game consultation from Unity
Resources
FAQ: Launching user acquisition campaigns
Unity experts have answered the most common questions when onboarding and launching campaigns with step-by-step recommendations, best practices, and general advice to shorten your learning curve.
Looking to monetize your app?
Unity also offers monetization tools such as in-app ads and in-app purchases to create a revenue stream from your app while protecting your users’ experience.
Mobile Growth And Monetization 2023 report
Increase efficiency in your monetization and user acquisition strategies with data-backed insights to help you achieve more with less.
Learn the lingo
Explore the Unity Ads glossary to learn – or refresh – your knowledge of the industry’s most commonly used terminology.
Sign up for our Unity Ads newsletter to have the latest content, product, and industry news delivered to your inbox.
Frequently asked questions
How can I get started?
+How can I improve my user acquisition campaign's performance?
+What user acquisition campaign types are available?
+Where can I find more documentation?
+Still have more questions? Check out the expanded FAQ here.
Unity Ads data analyzed
Dive into user acquisition and monetization trends, benchmarks, tactics, and strategies that will help your game see continued success.