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Grow your app with Unity's user acquisition solutions

Get your app discovered by new users to achieve your user acquisition goals and keep your mobile app growing.

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Grow your app with efficient and diverse ad campaigns

Boost app growth with diverse ad campaigns

Unity’s Advertising solutions enable you to run ad campaigns for your mobile app and be seen by millions of users every day on other apps and games.

Solutions for user acquisition

Performance Campaigns

Reach audiences at scale while maintaining a profitable return on ad spend (ROAS). Whether you monetize with ad revenue or in-app purchases, our performance campaigns deliver quality users to your app.

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Engagement Campaigns

Optimize toward retention goals to reach audiences that are most likely to download and stay in your app to support lifetime value (LTV) and complement your monetization strategies.

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Scale Campaigns

Get the most installs while reaching your target audience with precision. Set all targeting parameters manually, such as operating system, device type, language, and geography, and gain complete control over your campaigns.

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Why Unity

Powerful technology

Machine learning helps you improve targeting and optimize your campaigns automatically for scale, retention, and ROAS while always respecting ever-changing data privacy requirements. Simply set your targets and let Unity’s algorithms optimize the rest for you.

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Powerful technology

Flexible tools

Set up, manage, and measure campaigns using Unity’s intuitive dashboard and reporting tools. Or, if you prefer, plug into Unity via APIs and use your own tools. The choice is yours.

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Flexible tools

Diverse ad formats

Showcase your app in engaging ad formats. Unity currently supports video, playables, and end-cards.

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Diverse ad formats

Robust supply and fair auction

Unity’s advertising exchange provides advertisers and demand-side platforms (DSPs) with access to quality inventory, a comprehensive range of advertising formats, and reach of over 2.5 billion devices globally allowing massive scale for your mobile campaigns.

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Robust supply and fair auction

The industry’s standard for app growth

70 out of the top 100 grossing apps in the United States for iOS and Android trust Unity’s advertising solutions to grow their mobile app.

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The industry’s standard for app growth

Case studies

How Voodoo unlocked growth at scale with Unity Ads powered by Vector

Find out how Voodoo drove growth and unlocked stronger IAP ROAS campaign performance by diversifying their UA strategy with Unity Ads powered by Vector.

Read the case study
Mob control game app image

How Metacore increased IAP and ARPDAU 5x among non-payers with a customized game consultation from Unity

Learn how Metacore integrated Unity LevelPlay into their monetization strategy, which led to a 5x boost in IAP and ARPDAU among non-payers.

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Merge mansion game app image

Resources

FAQ: Launching user acquisition campaigns

Unity experts have answered the most common questions when onboarding and launching campaigns with step-by-step recommendations, best practices, and general advice to shorten your learning curve.

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Explore the FAQ
Launching user acquisition campaigns with Unity

Looking to monetize your app?

Unity also offers monetization tools such as in-app ads and in-app purchases to create a revenue stream from your app while protecting your users’ experience.

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Looking to monetize your app?

Mobile Growth And Monetization 2023 report

Increase efficiency in your monetization and user acquisition strategies with data-backed insights to help you achieve more with less.

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Unity Ads data analyzed

Learn the lingo

Explore the Unity Ads glossary to learn – or refresh – your knowledge of the industry’s most commonly used terminology.

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Learn the lingo

Stay informed about Unity Ads and mobile advertising

Sign up for our Unity Ads newsletter to have the latest content, product, and industry news delivered to your inbox.

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Frequently asked questions

Use the Unity Dashboard to set up and manage your own campaigns [learn more here], or contact us directly to get connected with a dedicated Unity client partner.

Our machine learning algorithm will always work to find the best users for you. However, the two main factors contributing to a successful ad campaign are engaging creatives that drive conversion rate and making competitive CPI bids. For more tips, please see documentation on optimizing.

Unity Ads provides tools for different advertiser’s goals:

Scale: Get as many installs as possible according to your budget (CPI and Automated Bidding Campaigns)

Engagement: Target and acquire more engaged users with the highest retention (Retention Campaign)

Performance: Optimize towards a specific monetary value of your user and keep a margin from your ad spend. (Return-on-Ad-Spend Campaigns)

Visit our comprehensive documentation library to learn about our user acquisition products and get all the technical information you need to get started.

Still have more questions? Check out the expanded FAQ here.

unity ads data

Unity Ads data analyzed

Dive into user acquisition and monetization trends, benchmarks, tactics, and strategies that will help your game see continued success.

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