Game Player and App User Privacy Policy

Last Edit/ Review: July 24, 2025

Last Updated: July 24, 2025

1. Frequently Asked Questions (FAQs)

These FAQs provide a handy entry point to our longer and more comprehensive Game Player and App User Privacy Policy (“Privacy Policy”) (below). They enhance rather than replace the important notices in this Privacy Policy, which governs our collection, use, storage, and sharing of the information that we collect or receive from you.

What’s new as of July 24, 2025?

On July 24, 2025, we made the following updates to our Privacy Policy:

Updated to include ironSource, Inc. within the scope of this Privacy Policy;
Updated to reflect changes prompted by newly enacted privacy laws in three U.S. states;
Updated Unity's office address in San Francisco, California;
Updated to include demographic data set(s);
Updated to include our new Unity Rewards app. This includes adding a Notice of Financial Incentive to explain how the rewards program works in exchange for your engagement and data, as required by certain US state laws, as well as other related information throughout the policy; and
Edited formatting and language to clarify information.

The difference between an edit/review and an update is that "updates" involve material changes to our Privacy Policy whereas edits are not material or simply indicate a review has occurred. For example, we may make clarifying edits by giving additional examples. When we provide an update, you will receive a notice to accept and read the changes, which are summarized here.

2. Privacy Policy Overview

Unity Technologies and its subsidiaries and affiliates (collectively “Unity”) offer a variety of products, Services, and websites for Developers and App Users that will be referred to in this Privacy Policy as the “Service” or “Services.” The Privacy Policy refers to Unity as “we” or “us” and to game players and App Users as “you.” When we say “device,” we mean any device, including desktop, laptop, PC or Mac computers, smartphones, tablets, or any other device that is used to access or interact with the Service. When we say “Developer,” or “Publisher” we mean a third-party that develops and/or distributes a game or other application - ("app" or "apps") made with and/or using Unity Services. When we say “App User” we mean a game player or person who is using an app made with and/or using Unity Services. When we say “User” we mean an App User and people browsing our websites. When we say “Personal Data” we mean information that identifies you as an individual or relates to an identifiable individual. Personal Data does not include aggregated, de-identified, and/ or anonymized information, i.e., when the information has been transformed so that it no longer relates back to a person's identity.

It is important that you read this Privacy Policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing Personal Data, so that you are fully aware of how and why we are using your Personal Data. To learn about our practices for Developer data, please see our Developer Privacy Policy. You can find a link to all privacy notices here.

This Privacy Policy provides you with information on how Unity collects, uses, stores, shares or otherwise handles your Personal Information (as described below) that we are responsible for and collect or receive through your use of applications which are owned by third parties but utilize Unity’s technology. This Privacy Policy also applies to Personal Information we collect offline, such as when you call us or interact with Unity in person, such as at an industry event or at a place of business.

Developers use our products in their applications. They may collect Personal Information for which we, they, or another party is responsible. This Privacy Policy only applies to your Personal Information that Unity is responsible for when acting as a data controller as explained below. As such, please be sure to also read the privacy policy for the application you are using for a full understanding of how Developers use your Personal Information.

3. Information We Collect

Depending on how you interact with Unity (e.g., by contacting us, by interacting with our website) we may collect the following categories of Personal Information:

A. Personal Information we receive from you:


Name & Contact Details	Such as first and last name, title, prefix, email address, telephone number, postal address, country of residence.
Account Information	Such as password(s) you create to access the Service, username/user ID. For Struckd and Unity Rewards, this may include your age or date of birth, which we do not store.
Social Network Information	When you log into our Services with a social network account, you may have the option of sharing information with Unity, such as the username you use on that network and your friends list or other information that you or the third-party social network choose to share with Unity. By doing so, you understand that the use of shared information will be governed by the social media provider’s privacy policy and this Privacy Policy.
Information Uploaded Through Use of Services	In using the Services, such as the Struckd App, you may upload information such as assets for publication or display on public areas of the app. Note that information you post or disclose through these Services will become public and may be available to other Users and the general public.
Information Provided Through Use of Services	In using the Services, such as the Struckd App, you provide us with various information when they participate in community and forum pages. Note that information you post or disclose through these public forums will be available to other Users and the general public.
Biometric Information	We may collect information, including voice data, associated with your storage of data you collect from using our tools, such as Safe Voice, which may be considered biometric information under applicable laws. For more information on our collection of biometric information, please refer to the Biometric Information section below.


Name & Contact Details
Such as first and last name, title, prefix, email address, telephone number, postal address, country of residence.


Account Information
Such as password(s) you create to access the Service, username/user ID. For Struckd and Unity Rewards, this may include your age or date of birth, which we do not store.


Social Network Information
When you log into our Services with a social network account, you may have the option of sharing information with Unity, such as the username you use on that network and your friends list or other information that you or the third-party social network choose to share with Unity. By doing so, you understand that the use of shared information will be governed by the social media provider’s privacy policy and this Privacy Policy.

Social Network Information

When you log into our Services with a social network account, you may have the option of sharing information with Unity, such as the username you use on that network and your friends list or other information that you or the third-party social network choose to share with Unity. By doing so, you understand that the use of shared information will be governed by the social media provider’s privacy policy and this Privacy Policy.


Information Uploaded Through Use of Services
In using the Services, such as the Struckd App, you may upload information such as assets for publication or display on public areas of the app. Note that information you post or disclose through these Services will become public and may be available to other Users and the general public.


Information Provided Through Use of Services
In using the Services, such as the Struckd App, you provide us with various information when they participate in community and forum pages. Note that information you post or disclose through these public forums will be available to other Users and the general public.


Biometric Information
We may collect information, including voice data, associated with your storage of data you collect from using our tools, such as Safe Voice, which may be considered biometric information under applicable laws. For more information on our collection of biometric information, please refer to the Biometric Information section below.

B. Personal Information we collect through your use of our Services or from other sources:


Device Information	Such as information about your devices and your use of our Services. This includes data obtained through cookies and similar technologies, as described in our Cookie & Advertising Policy.
IP Address	Our systems automatically collect an IP address when you access the Service. IP addresses can be used to learn about the general location (e.g., city, state, and country) of your point of access to the web.
Log Information	When you access the Unity website, Services or products that use an aspect of our Service, we may log technical information (“Log Infomation”), including but not limited to User ID, device identifiers (including advertiser ID), browser information, session IDs, session token data, authentication token data, unique app installation-specific ID, login data, play session information, and events such as monetization events and/or campaign and app interaction events. To the extent cookies and similar technologies are used to do this, please see our Cookie & Advertising Policy.
Cookies and Related Technologies	We collect Personal Information through cookies and similar technologies. For more information on how Unity uses cookies, the types of cookies and other technologies used, and your privacy choices, please see our Cookie & Advertising Policy.
Demographic Information	We may collect information, such as age, sex, region of residence, household structure and other background information.
Other Information	We may obtain additional information about you from third-parties such as marketers, partners, researchers, and others. We may combine information that we collect from you with information about you that we obtain from such third parties and information derived from any other subscription, product, or Service we provide which may include categories of information as described above (e.g. Account information, device information, demographic information).


Device Information
Such as information about your devices and your use of our Services. This includes data obtained through cookies and similar technologies, as described in our Cookie & Advertising Policy.


IP Address
Our systems automatically collect an IP address when you access the Service. IP addresses can be used to learn about the general location (e.g., city, state, and country) of your point of access to the web.


Log Information
When you access the Unity website, Services or products that use an aspect of our Service, we may log technical information (“Log Infomation”), including but not limited to User ID, device identifiers (including advertiser ID), browser information, session IDs, session token data, authentication token data, unique app installation-specific ID, login data, play session information, and events such as monetization events and/or campaign and app interaction events. To the extent cookies and similar technologies are used to do this, please see our Cookie & Advertising Policy.

Log Information

When you access the Unity website, Services or products that use an aspect of our Service, we may log technical information (“Log Infomation”), including but not limited to User ID, device identifiers (including advertiser ID), browser information, session IDs, session token data, authentication token data, unique app installation-specific ID, login data, play session information, and events such as monetization events and/or campaign and app interaction events. To the extent cookies and similar technologies are used to do this, please see our Cookie & Advertising Policy.


Cookies and Related Technologies
We collect Personal Information through cookies and similar technologies. For more information on how Unity uses cookies, the types of cookies and other technologies used, and your privacy choices, please see our Cookie & Advertising Policy.


Demographic Information
We may collect information, such as age, sex, region of residence, household structure and other background information.


Other Information
We may obtain additional information about you from third-parties such as marketers, partners, researchers, and others. We may combine information that we collect from you with information about you that we obtain from such third parties and information derived from any other subscription, product, or Service we provide which may include categories of information as described above (e.g. Account information, device information, demographic information).

Other Information

We may obtain additional information about you from third-parties such as marketers, partners, researchers, and others. We may combine information that we collect from you with information about you that we obtain from such third parties and information derived from any other subscription, product, or Service we provide which may include categories of information as described above (e.g. Account information, device information, demographic information).

C. Sensitive Information:

Unless we explicitly request it, we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background, or trade union membership) on or through the Unity website, the Services or otherwise to us.

D. Aggregated, De-Identified, and/ or Anonymized Information:

We may aggregate, de-identify, and/ or anonymize Personal Information, i.e., transform the information so it no longer relates back to a person's identity and will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose.

4. How We Use the Information we Collect or Receive

Below, you will find a table depicting how we use the information we collect or receive through the use of our Services.

Purpose	Examples of Processing Activities	Personal Information Categories	Legal Basis under GDPR	Third-Party Sources
Service Provision & Maintenance	Providing the Services* Analyzing and acting on the analysis of our products such as system and log maintenance, technical and customer support, system debugging. Carrying out operations and general business such as administering online Services; employee training and managing work activities and personnel generally	Name & Contact Details Account Information Social Network Information Information Uploaded Through Use of Services Information Provided Through Use of Services Biometric Information Device Information IP Address Log Information Cookies and Related Technologies - Demographic Information	Performance of the Terms of Service Agreement we enter with you to provide the Services Consent, such as: When we collect Personal Information through our use of cookies and similar technologies. When we serve personalized advertisements in Unity Ads. Legitimate Interests, such as: Service maintenance, optimizations, & operational improvements Responding to inquiries Contextual advertising Legal obligations, such as when you submit a request to access your Personal Information	Developers Third-Party Social Networks Unity Partners
Social Sharing	Facilitating social sharing, such as through your Struckd account.	Name & Contact Details Account Information Social Network Information Information Uploaded Through Use of Services Information Provided Through Use of Services Biometric Information Device Information IP Address Log Information Cookies and Related Technologies	Consent, such as When you have opted in to sharing your social media account(s) with us. Legitimate Interests, such as: Interacting with you on social media through posts Attributing a contribution to an individual - Performance of the Terms of Service Agreement we enter with you to provide the Services, such as: Fulfilling our obligations associated with those who sign up to the Unity Affiliate Program.	Third-Party Social Networks
Promotions & Contests	Allowing you to participate in sweepstakes, contests, or other promotions, such as related to Struckd or Unity Rewards. Some of these promotions have additional rules containing information about how we will use and disclose your Personal Information, which we will communicate to you separately	Name & Contact Details Account Information Social Network Information Information Uploaded Through Use of Services Information Provided Through Use of Services Biometric Information Device Information IP Address Log Information Cookies and Related Technologies	- Manage our contractual relationship, such as: Fulfilling obligations associated with a contest - Consent, such as: When you have opted into relevant marketing communications When we collect Personal Information through our use of cookies and similar technologies.	Marketers Third-party Social Networks Unity Partners Researchers Third party lead generation services
Personalizing Services	Personalizing our interactions with you, providing you with offers; and delivering content that we believe will be relevant and interesting to you, including by grouping data to improve content suggestions. These may be: Tailored to your interests, shipping history and/ or behavior. Based on your demographics, past usage and/ or preferences.	Name & Contact Details Account Information Social Network Information Device Information IP Address Log Information Cookies and Related Technologies Demographic Information	- Consent, such as To send you offers tailored to your specific interests, and/or behavior. When we collect Personal Information through our use of cookies and similar technologies. Legitimate Interests, such as: Providing tailored Services based on past usage and/or preferences, and such tailoring is based on basic and privacy-non-intrusive segmentation.	Developers Marketers Third-party Social Networks Unity Partners Data Enrichment Providers
Business Reporting	Improving the efficiency of our Services Identifying usage trends Determining our promotional campaign effectiveness Develop new products and Services Developing, enhancing, improving, repairing, maintaining or modifying the Services and/or assisting our Developers with this activity	Name & Contact Details Account Information Social Network Information Information Uploaded Through Use of Services Information Provided Through Use of Services Biometric Information Device Information IP Address Log Information Cookies and Related Technologies	- Performance of the Terms of Service Agreement we enter with you to provide the Services. - Consent such as when we collect Personal Information through our use of cookies and similar technologies. - Legitimate Interests, such as: `* Developing new Services and/ or products**`	Developers‘ Marketers Third-Party Social Networks Unity Partners Researchers
Security Purposes	Fraud & security purposes, such as monitoring to detect and prevent cyberattacks or identity theft Prevention of criminal activity or harm to Users, such as illegal or harmful content being posted on our message boards	Name & Contact Details Account Information Social Network Information Information Uploaded Through Use of Services Information Provided Through Use of Services Biometric Information Device Information IP Address Log Information Cookies and Related Technologies	Comply with a legal obligation Legitimate Interests, such as: Securing our services, investigating cyber intrusions, fraud, & abuse. Protecting our operations, rights, safety, or property Pursuing all available legal remedies, defending claims, and limiting damages we may sustain Performance of the Terms of Service Agreement we enter with you to provide the Services.	Law enforcement
Legal Purposes	Reporting to our Board of Directors as required by the Securities & Exchange Commission. Audits to verify e.g., that our internal processes function as intended and are compliant with legal, regulatory, & contractual requirements. Financial and accounting purposes Complying with laws and regulations. These may be outside of your country of residence. For other legal reasons, e.g., to enforce our terms and conditions or licenses; to protect our operations; to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; to allow us to pursue available legal remedies, defend claims and limit the damages that we may sustain.	Name & Contact Details Account Information Social Network Information Information Uploaded Through Use of Services Information Provided Through Use of Services Biometric Information Device Information IP Address Log Information Cookies and Related Technologies	- Comply with a legal obligation - Legitimate Interests, such as: Securing our services, investigating cyber intrusions, fraud, & abuse. Reporting company progress to key-stakeholders and making decisions on such reporting Protecting our operations, rights, safety, or property Pursuing all available legal remedies, defending claims, and limiting damages we may sustain	Law enforcement
Law Enforcement Requests	Cooperating with public and government authorities, including law enforcement. These may be outside of your country of residence Fulfilling our legal and compliance related obligations, including complying with applicable laws; complying with legal processes; responding to requests from public and government authorities; meeting national security or law enforcement requirements.	Name & Contact Details Account Information Social Network Information Information Uploaded Through Use of Services Information Provided Through Use of Services Biometric Information Device Information IP Address Log Information Cookies and Related Technologies	Comply with a legal obligation	Law enforcement
Business Transactions	In connection with a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings). You will be notified of any such business transaction and of possible changes to the processing of your Personal Information in accordance with applicable law.	Name & Contact Details Account Information Social Network Information Information Uploaded Through Use of Service Device Information Biometric Information IP Address Log Information Cookies and Related Technologies	Legitimate Interests, such as: In pursuing a business transaction Corporate restructuring	N/A
Emergency & Incident Response	Responding to, handling and documenting incidents and emergencies, Actively monitoring to ensure adequate incident prevention, response and documentation, Sending notifications and alerts in the event of incidents or emergencies	Name & Contact Details Account Information Social Network Information Device Information IP Address Log Information Cookies and Related Technologies	- Legitimate Interests, such as: Monitoring, reacting to, and documenting an emergency and/ or incident	Law enforcement Incident reporter

Purpose

Purpose	Examples of Processing Activities	Personal Information Categories	Legal Basis under GDPR	Third-Party Sources
Service Provision & Maintenance
Examples of Processing Activities Providing the Services* Analyzing and acting on the analysis of our products such as system and log maintenance, technical and customer support, system debugging. Carrying out operations and general business such as administering online Services; employee training and managing work activities and personnel generally
Personal Information Categories Name & Contact Details Account Information Social Network Information Information Uploaded Through Use of Services Information Provided Through Use of Services Biometric Information Device Information IP Address Log Information Cookies and Related Technologies - Demographic Information
Legal Basis under GDPR Performance of the Terms of Service Agreement we enter with you to provide the Services Consent, such as: When we collect Personal Information through our use of cookies and similar technologies. When we serve personalized advertisements in Unity Ads. Legitimate Interests, such as: Service maintenance, optimizations, & operational improvements Responding to inquiries Contextual advertising Legal obligations, such as when you submit a request to access your Personal Information
Third-Party Sources Developers Third-Party Social Networks Unity Partners

Purpose	Examples of Processing Activities	Personal Information Categories	Legal Basis under GDPR	Third-Party Sources
Social Sharing
Examples of Processing Activities Facilitating social sharing, such as through your Struckd account.
Personal Information Categories Name & Contact Details Account Information Social Network Information Information Uploaded Through Use of Services Information Provided Through Use of Services Biometric Information Device Information IP Address Log Information Cookies and Related Technologies
Legal Basis under GDPR Consent, such as When you have opted in to sharing your social media account(s) with us. Legitimate Interests, such as: Interacting with you on social media through posts Attributing a contribution to an individual - Performance of the Terms of Service Agreement we enter with you to provide the Services, such as: Fulfilling our obligations associated with those who sign up to the Unity Affiliate Program.
Third-Party Sources Third-Party Social Networks

Purpose	Examples of Processing Activities	Personal Information Categories	Legal Basis under GDPR	Third-Party Sources
Promotions & Contests
Examples of Processing Activities Allowing you to participate in sweepstakes, contests, or other promotions, such as related to Struckd or Unity Rewards. Some of these promotions have additional rules containing information about how we will use and disclose your Personal Information, which we will communicate to you separately
Personal Information Categories Name & Contact Details Account Information Social Network Information Information Uploaded Through Use of Services Information Provided Through Use of Services Biometric Information Device Information IP Address Log Information Cookies and Related Technologies
Legal Basis under GDPR - Manage our contractual relationship, such as: Fulfilling obligations associated with a contest - Consent, such as: When you have opted into relevant marketing communications When we collect Personal Information through our use of cookies and similar technologies.
Third-Party Sources Marketers Third-party Social Networks Unity Partners Researchers Third party lead generation services

Purpose	Examples of Processing Activities	Personal Information Categories	Legal Basis under GDPR	Third-Party Sources
Personalizing Services
Examples of Processing Activities Personalizing our interactions with you, providing you with offers; and delivering content that we believe will be relevant and interesting to you, including by grouping data to improve content suggestions. These may be: Tailored to your interests, shipping history and/ or behavior. Based on your demographics, past usage and/ or preferences.
Personal Information Categories Name & Contact Details Account Information Social Network Information Device Information IP Address Log Information Cookies and Related Technologies Demographic Information
Legal Basis under GDPR - Consent, such as To send you offers tailored to your specific interests, and/or behavior. When we collect Personal Information through our use of cookies and similar technologies. Legitimate Interests, such as: Providing tailored Services based on past usage and/or preferences, and such tailoring is based on basic and privacy-non-intrusive segmentation.
Third-Party Sources Developers Marketers Third-party Social Networks Unity Partners Data Enrichment Providers

Purpose	Examples of Processing Activities	Personal Information Categories	Legal Basis under GDPR	Third-Party Sources
Business Reporting
Examples of Processing Activities Improving the efficiency of our Services Identifying usage trends Determining our promotional campaign effectiveness Develop new products and Services Developing, enhancing, improving, repairing, maintaining or modifying the Services and/or assisting our Developers with this activity
Personal Information Categories Name & Contact Details Account Information Social Network Information Information Uploaded Through Use of Services Information Provided Through Use of Services Biometric Information Device Information IP Address Log Information Cookies and Related Technologies
Legal Basis under GDPR - Performance of the Terms of Service Agreement we enter with you to provide the Services. - Consent such as when we collect Personal Information through our use of cookies and similar technologies. - Legitimate Interests, such as: `* Developing new Services and/ or products**`
Third-Party Sources Developers‘ Marketers Third-Party Social Networks Unity Partners Researchers

Purpose	Examples of Processing Activities	Personal Information Categories	Legal Basis under GDPR	Third-Party Sources
Security Purposes
Examples of Processing Activities Fraud & security purposes, such as monitoring to detect and prevent cyberattacks or identity theft Prevention of criminal activity or harm to Users, such as illegal or harmful content being posted on our message boards
Personal Information Categories Name & Contact Details Account Information Social Network Information Information Uploaded Through Use of Services Information Provided Through Use of Services Biometric Information Device Information IP Address Log Information Cookies and Related Technologies
Legal Basis under GDPR Comply with a legal obligation Legitimate Interests, such as: Securing our services, investigating cyber intrusions, fraud, & abuse. Protecting our operations, rights, safety, or property Pursuing all available legal remedies, defending claims, and limiting damages we may sustain Performance of the Terms of Service Agreement we enter with you to provide the Services.
Third-Party Sources Law enforcement

Purpose	Examples of Processing Activities	Personal Information Categories	Legal Basis under GDPR	Third-Party Sources
Legal Purposes
Examples of Processing Activities Reporting to our Board of Directors as required by the Securities & Exchange Commission. Audits to verify e.g., that our internal processes function as intended and are compliant with legal, regulatory, & contractual requirements. Financial and accounting purposes Complying with laws and regulations. These may be outside of your country of residence. For other legal reasons, e.g., to enforce our terms and conditions or licenses; to protect our operations; to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; to allow us to pursue available legal remedies, defend claims and limit the damages that we may sustain.
Personal Information Categories Name & Contact Details Account Information Social Network Information Information Uploaded Through Use of Services Information Provided Through Use of Services Biometric Information Device Information IP Address Log Information Cookies and Related Technologies
Legal Basis under GDPR - Comply with a legal obligation - Legitimate Interests, such as: Securing our services, investigating cyber intrusions, fraud, & abuse. Reporting company progress to key-stakeholders and making decisions on such reporting Protecting our operations, rights, safety, or property Pursuing all available legal remedies, defending claims, and limiting damages we may sustain
Third-Party Sources Law enforcement

Purpose	Examples of Processing Activities	Personal Information Categories	Legal Basis under GDPR	Third-Party Sources
Law Enforcement Requests
Examples of Processing Activities Cooperating with public and government authorities, including law enforcement. These may be outside of your country of residence Fulfilling our legal and compliance related obligations, including complying with applicable laws; complying with legal processes; responding to requests from public and government authorities; meeting national security or law enforcement requirements.
Personal Information Categories Name & Contact Details Account Information Social Network Information Information Uploaded Through Use of Services Information Provided Through Use of Services Biometric Information Device Information IP Address Log Information Cookies and Related Technologies
Legal Basis under GDPR Comply with a legal obligation
Third-Party Sources Law enforcement

Purpose	Examples of Processing Activities	Personal Information Categories	Legal Basis under GDPR	Third-Party Sources
Business Transactions
Examples of Processing Activities In connection with a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings). You will be notified of any such business transaction and of possible changes to the processing of your Personal Information in accordance with applicable law.
Personal Information Categories Name & Contact Details Account Information Social Network Information Information Uploaded Through Use of Service Device Information Biometric Information IP Address Log Information Cookies and Related Technologies
Legal Basis under GDPR Legitimate Interests, such as: In pursuing a business transaction Corporate restructuring
Third-Party Sources N/A

Purpose	Examples of Processing Activities	Personal Information Categories	Legal Basis under GDPR	Third-Party Sources
Emergency & Incident Response
Examples of Processing Activities Responding to, handling and documenting incidents and emergencies, Actively monitoring to ensure adequate incident prevention, response and documentation, Sending notifications and alerts in the event of incidents or emergencies
Personal Information Categories Name & Contact Details Account Information Social Network Information Device Information IP Address Log Information Cookies and Related Technologies
Legal Basis under GDPR - Legitimate Interests, such as: Monitoring, reacting to, and documenting an emergency and/ or incident
Third-Party Sources Law enforcement Incident reporter

Purpose	Examples of Processing Activities	Personal Information Categories	Legal Basis under GDPR	Third-Party Sources

*Services Provided Include:

--> User Acquisition: Allows Developers to run ad campaigns to find the most valuable users to keep their application growing.

--> Audience Pinpointer: Allows Developers to optimize advertising campaigns

--> Mediation: Allows Developers to establish rules for how that developer’s partnered ad networks can bid on the developer’s inventory

--> Header Bidding: Allows ad networks to participate in a real time auction for a specific piece of inventory.

--> Unity Ads: Allows Developers to implement advertising in their application.

-->Unity Ads & Analytics product: Allows Developers to implement in-app advertisement placements which will be sold to various demand sources on the Unity network.

--> deltaDNA Predictive Segments: Analytics which creates predictions about user behavior

--> IAP: Allows Developers to integrate their in-game economies with the applicable platforms' in app purchase transaction mechanisms.

--> Unity Player Sign In: Allows App Users to create an account so they have a persistent ID across projects or games/apps.

--> Web Offerwall: Allows Users to complete various offers in order to earn rewards in participating Developer applications.

--> Unity Levelplay: Allows Developers to manage and optimize their monetization strategy through mediation.

--> Struckd: Allows Users to create, and play games on mobile and web applications.

--> Unity Rewards Application: Allows Users to complete various offers to redeem rewards available through the mobile application.

5. Sharing Information

Below, you will find an outline of scenarios in which information may be shared using our Services.


Our Affliates, including ironSource	All purposes described in this Privacy Policy
Developers	Developers using some of our Services including Unity Analytics, will have ongoing access to Personal Data about the App User, including information relating to the User's previous purchases, actions completed within their games, and entitlements to be received.
Vendors & Service Providers	We share Personal Data with select vendors and service providers to help us provide our Services such as: Website, Data Hosting, and Analytics Vendors Provide the functionality of the Services Store and transfer data in a secure manner Improve and develop new products and services Data analytics Payment Processors Faciiltate financial transacations: Our payments processors request that we provide you with a link to their privacy statements: Tilia (used for Struckd Mobile) - Privacy Statement Fraud and Security Vendors Protect and secure our systems and Services Monitor, investigate, and take action on fraudulent activity Professional Services Providers Various services, such as audit, legal, and financial Information Technology Vendors Infrastructure provision
Law Enforcement or other similar parties	For safety, security, and legal compliance, we share Personal Data: When we are required to disclose the information in response to legal process (e.g., if we receive a court order, search warrant, subpoena, or similar legal process); If we believe that the Service is being used in the commission of a crime, including to report such criminal activity or to exchange information with other companies and organizations for the purposes of fraud protection and credit risk reduction; To protect the vital interests of you, another person or the public, for example when there is a meaningful risk that poses a threat to the safety of you, another person or the public generally; and In order to protect the rights or property of Unity, including to enforce the terms and licenses that govern the use of the Services.
Advertisers	As discussed in our Cookie & Advertising Policy, we may permit advertisers and their agents to use cookies or related technologies within the Service to store information on or read information from your browser or device so that they can optimize their advertising campaigns, including to frequency cap and deliver targeted ads. Unity Ads We use Personal Data as discussed in this Privacy Policy collected from Developers’ apps to place personalized ads in Developers’ apps and elsewhere. This usage will permit other parties, such as publishers and attribution companies, to learn about the devices that received, viewed or interacted with ads. For more information about our partners, please see Section 13 - "Unity Ads Privacy Features and Third-Party Partners in Providing Advertising" below. Unity Ads Privacy Features and Third-Party Partners in Providing Advertising.
To third parties in the event of a business transaction	For Business Transactions as described in Section 4 "How We Use the Information We Collect or Receive" in the Unity Developer Privacy Policy.
Bidding Partners	We may share Personal Information as discussed in this Privacy Policy with our Bidding Partners for our Mediation Service. For more information about our partners, please see Section 13 "[Unity Ads Privacy Features and Third-Party Partners in Providing Advertising]" below. (#_Unity_Ads_Privacy).
Third-party products and Services	As discussed in our Cookie & Advertising Policy and elsewhere, we may permit advertisers and their agents to use cookies or related technologies within the Service to store information on or read information from your browser or device so that they can optimize their advertising campaigns, including to frequency cap and deliver targeted ads. We may share information collected through use of our Services to our vendors in order to help us improve and personalize our Services.
With your consent	We may share your information for other purposes if (i) you direct us to do so or (ii) you consent to such sharing.
Due to your actions	Sharing can happen within our Services and outside it when you take certain actions. For example: When you share a replay on a social network – depending on your privacy settings at the relevant social network – some users of the relevant social network will be able to see the replay; When you post comments on our forums, visitors and other forum users will be able to see your username, photo, and comments; When you publish games on the Struckd app, your game and profile will be visible; or When you ask to be matched with another player to play a connected game.

Our Affliates, including ironSource

All purposes described in this Privacy Policy

Developers

Developers using some of our Services including Unity Analytics, will have ongoing access to Personal Data about the App User, including information relating to the User's previous purchases, actions completed within their games, and entitlements to be received.

Vendors & Service Providers

We share Personal Data with select vendors and service providers to help us provide our Services such as:

Website, Data Hosting, and Analytics Vendors
- Provide the functionality of the Services
- Store and transfer data in a secure manner
- Improve and develop new products and services
- Data analytics
Payment Processors
- Faciiltate financial transacations: Our payments processors request that we provide you with a link to their privacy statements:
  - Tilia (used for Struckd Mobile) - Privacy Statement
Fraud and Security Vendors
- Protect and secure our systems and Services
- Monitor, investigate, and take action on fraudulent activity
Professional Services Providers
- Various services, such as audit, legal, and financial
Information Technology Vendors
- Infrastructure provision

Law Enforcement or other similar parties

For safety, security, and legal compliance, we share Personal Data:

When we are required to disclose the information in response to legal process (e.g., if we receive a court order, search warrant, subpoena, or similar legal process);
If we believe that the Service is being used in the commission of a crime, including to report such criminal activity or to exchange information with other companies and organizations for the purposes of fraud protection and credit risk reduction;
To protect the vital interests of you, another person or the public, for example when there is a meaningful risk that poses a threat to the safety of you, another person or the public generally; and
In order to protect the rights or property of Unity, including to enforce the terms and licenses that govern the use of the Services.

Advertisers

As discussed in our Cookie & Advertising Policy, we may permit advertisers and their agents to use cookies or related technologies within the Service to store information on or read information from your browser or device so that they can optimize their advertising campaigns, including to frequency cap and deliver targeted ads.

Unity Ads

We use Personal Data as discussed in this Privacy Policy collected from Developers’ apps to place personalized ads in Developers’ apps and elsewhere. This usage will permit other parties, such as publishers and attribution companies, to learn about the devices that received, viewed or interacted with ads. For more information about our partners, please see Section 13 - "Unity Ads Privacy Features and Third-Party Partners in Providing Advertising" below. Unity Ads Privacy Features and Third-Party Partners in Providing Advertising.

To third parties in the event of a business transaction

For Business Transactions as described in Section 4 "How We Use the Information We Collect or Receive" in the Unity Developer Privacy Policy.

Bidding Partners

We may share Personal Information as discussed in this Privacy Policy with our Bidding Partners for our Mediation Service. For more information about our partners, please see Section 13 "[Unity Ads Privacy Features and Third-Party Partners in Providing Advertising]" below. (#_Unity_Ads_Privacy).

Third-party products and Services

As discussed in our Cookie & Advertising Policy and elsewhere, we may permit advertisers and their agents to use cookies or related technologies within the Service to store information on or read information from your browser or device so that they can optimize their advertising campaigns, including to frequency cap and deliver targeted ads. We may share information collected through use of our Services to our vendors in order to help us improve and personalize our Services.

With your consent

We may share your information for other purposes if (i) you direct us to do so or (ii) you consent to such sharing.

Due to your actions

Sharing can happen within our Services and outside it when you take certain actions. For example:

When you share a replay on a social network – depending on your privacy settings at the relevant social network – some users of the relevant social network will be able to see the replay;
When you post comments on our forums, visitors and other forum users will be able to see your username, photo, and comments;
When you publish games on the Struckd app, your game and profile will be visible; or
When you ask to be matched with another player to play a connected game.

Additional information for those located in the European Economic Area

We also disclose your Personal Information as necessary or appropriate, in particular when we have a legal obligation or legitimate interest to do so, as set out in further detail below.

Purpose	Further Detail
To comply with applicable law and regulations	This may include laws outside your country of residence, which could give rise to a legal obligation requiring us to process your Personal Information, including: Civil and commercial matters: Where we are in receipt of a court order to disclose information for the purposes of court proceedings, such as under Regulation (EU) No 1215/2012 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters. To comply with Council Regulation (EC) No 1206/2001 of 28 May 2001 on cooperation between the courts of the Member States in the taking of evidence in civil or commercial matters. Criminal matters: to comply with requests and orders from EU and EU Member State law enforcement to provide information in relation to a criminal investigation in compliance with applicable local laws, or to take steps to report information we believe is important to law enforcement where so required or advisable under applicable local laws. Consumer matters: to comply with requests from competent authorities under EU or EU Member State consumer protection law, such as under Directive (EU) 2019/2161 and its implementing laws in EU Member States. Corporate and taxation matters: to comply with our obligations under applicable EU Member State corporate and tax legislation, such as where a national tax law of an EU Member State requires collection of specific transactional personal information for tax purposes. Regulatory matters: to respond to a request or to provide information we believe is necessary or appropriate to comply with our obligations to engage with regulators, such as when relevant EU Member State data protection supervisory authorities initiate investigation under the General Data Protection Regulation into our Company. These can include authorities outside of your country of residence. Compliance and internal investigations: to comply with whistleblowing requirements under Directive (EU) 2019/1937 and its implementing laws in EU Member States. Health and safety regulations: to comply with health and safety reporting obligations in accordance with applicable local laws, such as in relation to accidents involving members of the public on our premises. Compliance with the Digital Services Act: (Regulation (EU) 2022/2065) and any other applicable laws. Note: Unity will provide its users of impacted services with aggregate reporting regarding Unity’s compliance with the Digital Services Act upon the user’s request.
For other legal reasons	For dispute resolution purposes; To protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.

Purpose

Further Detail

To comply with applicable law and regulations

This may include laws outside your country of residence, which could give rise to a legal obligation requiring us to process your Personal Information, including:

Civil and commercial matters:
- Where we are in receipt of a court order to disclose information for the purposes of court proceedings, such as under Regulation (EU) No 1215/2012 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters.
- To comply with Council Regulation (EC) No 1206/2001 of 28 May 2001 on cooperation between the courts of the Member States in the taking of evidence in civil or commercial matters.
Criminal matters: to comply with requests and orders from EU and EU Member State law enforcement to provide information in relation to a criminal investigation in compliance with applicable local laws, or to take steps to report information we believe is important to law enforcement where so required or advisable under applicable local laws.
Consumer matters: to comply with requests from competent authorities under EU or EU Member State consumer protection law, such as under Directive (EU) 2019/2161 and its implementing laws in EU Member States.
Corporate and taxation matters: to comply with our obligations under applicable EU Member State corporate and tax legislation, such as where a national tax law of an EU Member State requires collection of specific transactional personal information for tax purposes.
Regulatory matters: to respond to a request or to provide information we believe is necessary or appropriate to comply with our obligations to engage with regulators, such as when relevant EU Member State data protection supervisory authorities initiate investigation under the General Data Protection Regulation into our Company. These can include authorities outside of your country of residence.
Compliance and internal investigations: to comply with whistleblowing requirements under Directive (EU) 2019/1937 and its implementing laws in EU Member States.
Health and safety regulations: to comply with health and safety reporting obligations in accordance with applicable local laws, such as in relation to accidents involving members of the public on our premises.
Compliance with the Digital Services Act: (Regulation (EU) 2022/2065) and any other applicable laws. Note: Unity will provide its users of impacted services with aggregate reporting regarding Unity’s compliance with the Digital Services Act upon the user’s request.

For other legal reasons

For dispute resolution purposes;
To protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.

Purpose

Purpose	Further Detail
To comply with applicable law and regulations
Further Detail This may include laws outside your country of residence, which could give rise to a legal obligation requiring us to process your Personal Information, including: Civil and commercial matters: Where we are in receipt of a court order to disclose information for the purposes of court proceedings, such as under Regulation (EU) No 1215/2012 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters. To comply with Council Regulation (EC) No 1206/2001 of 28 May 2001 on cooperation between the courts of the Member States in the taking of evidence in civil or commercial matters. Criminal matters: to comply with requests and orders from EU and EU Member State law enforcement to provide information in relation to a criminal investigation in compliance with applicable local laws, or to take steps to report information we believe is important to law enforcement where so required or advisable under applicable local laws. Consumer matters: to comply with requests from competent authorities under EU or EU Member State consumer protection law, such as under Directive (EU) 2019/2161 and its implementing laws in EU Member States. Corporate and taxation matters: to comply with our obligations under applicable EU Member State corporate and tax legislation, such as where a national tax law of an EU Member State requires collection of specific transactional personal information for tax purposes. Regulatory matters: to respond to a request or to provide information we believe is necessary or appropriate to comply with our obligations to engage with regulators, such as when relevant EU Member State data protection supervisory authorities initiate investigation under the General Data Protection Regulation into our Company. These can include authorities outside of your country of residence. Compliance and internal investigations: to comply with whistleblowing requirements under Directive (EU) 2019/1937 and its implementing laws in EU Member States. Health and safety regulations: to comply with health and safety reporting obligations in accordance with applicable local laws, such as in relation to accidents involving members of the public on our premises. Compliance with the Digital Services Act: (Regulation (EU) 2022/2065) and any other applicable laws. Note: Unity will provide its users of impacted services with aggregate reporting regarding Unity’s compliance with the Digital Services Act upon the user’s request.

To comply with applicable law and regulations

Further Detail

This may include laws outside your country of residence, which could give rise to a legal obligation requiring us to process your Personal Information, including:

Civil and commercial matters:
- Where we are in receipt of a court order to disclose information for the purposes of court proceedings, such as under Regulation (EU) No 1215/2012 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters.
- To comply with Council Regulation (EC) No 1206/2001 of 28 May 2001 on cooperation between the courts of the Member States in the taking of evidence in civil or commercial matters.
Criminal matters: to comply with requests and orders from EU and EU Member State law enforcement to provide information in relation to a criminal investigation in compliance with applicable local laws, or to take steps to report information we believe is important to law enforcement where so required or advisable under applicable local laws.
Consumer matters: to comply with requests from competent authorities under EU or EU Member State consumer protection law, such as under Directive (EU) 2019/2161 and its implementing laws in EU Member States.
Corporate and taxation matters: to comply with our obligations under applicable EU Member State corporate and tax legislation, such as where a national tax law of an EU Member State requires collection of specific transactional personal information for tax purposes.
Regulatory matters: to respond to a request or to provide information we believe is necessary or appropriate to comply with our obligations to engage with regulators, such as when relevant EU Member State data protection supervisory authorities initiate investigation under the General Data Protection Regulation into our Company. These can include authorities outside of your country of residence.
Compliance and internal investigations: to comply with whistleblowing requirements under Directive (EU) 2019/1937 and its implementing laws in EU Member States.
Health and safety regulations: to comply with health and safety reporting obligations in accordance with applicable local laws, such as in relation to accidents involving members of the public on our premises.
Compliance with the Digital Services Act: (Regulation (EU) 2022/2065) and any other applicable laws. Note: Unity will provide its users of impacted services with aggregate reporting regarding Unity’s compliance with the Digital Services Act upon the user’s request.

Purpose	Further Detail
For other legal reasons
Further Detail For dispute resolution purposes; To protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.

Purpose	Further Detail

6. Our Policies Concerning Children

Unity Struckd

If a User is a child, we may collect and store the below information solely for our internal operations and our legitimate interest:

IP address
Unique Installation-specific ID
Randomly generated User ID
Vendor ID
Device ID

We collect the above information

For internal analytics to understand the service and e.g., why an error is occuring in Struckd or what causes Users to engage with Struckd
To be able to can send push notifications
To be able to make updates to the application without the need to push an update

We may share some of this information with our service providers who we contract with to help us provide our Services. Please note, while we collect country and birth date, this information is not stored.

Unity Advertising Services

Developers using Unity’s Advertising Services may offer any of the following three categories of applications: 1) child-directed (Users are likely children); 2) mixed audience (Users are both children and non-children); and 3) non-child directed (Users are unlikely to be children). If the application is a mixed audience, the Developer should implement an age-gate where required by law, and send a signal to Unity which indicates that we need to limit data collection, serve non-personalized ads, or otherwise disable the Service. The Developer similarly categorizes applications which are specifically child-directed. A child is considered to be any User under the age of consent in their applicable jurisdiction.

In connection with the Ads Service, in the event we receive a signal from a Developer, we reduce our data collection for our Ads Service. In such instances, we will only collect Personal Information listed below. We collect this Personal Information for internal operations and our legitimate interests in providing the Service as described below.

IP address: Used to provide a compliant experience suitable for the User’s region.
Unique Installation-specific ID: Used for operational purposes related to the serving of contextual advertisements.
User ID: Used to provide rewards in exchange for watching an ad. Unity uses a developer-set identification ("User ID") to let the Developer know when a User with the User ID has completed the watched ad and is therefore entitled to receive the in-game reward (e.g., coin, gems).

In connection with the Web Offerwall service, in the event we receive a signal from a Developer, we will collect and maintain a service-specific identifier associated with the Developer’s application in order to enable a service block since the Unity Web Offerwall service is not intended for children.

Our Services are otherwise not intended for children. If you are aware that our Services are otherwise collecting Personal Information about children, please contact us at DPO@unity3d.com

If you or your parent or guardian have questions about this Privacy Policy or how we use your Personal Data of a child, contact us at DPO@unity3d.com.

7. Your Choices About Unity’s Collection and Use of Your Information

Below is information about your choices regarding Unity’s collection and use of your information through the use of our Services.

A. Unity Ads opt-out

You cannot opt-out of receiving ads in games or apps using Unity Ads, but you can take steps to opt-out of certain personalized ads, within the ad unit, by clicking or tapping the Data Privacy icon.

B. Unity Ads opt-in

In certain jurisdictions, Unity will ask for your affirmative consent before serving you personalized ads. Your consent (and other privacy choices) may be changed at any time within the ad unit by clicking or tapping the Data Privacy icon

C. Analytics

Developers may choose to install a mechanism to opt-out of analytics.

D. Unity Player Sign-In

You may opt-out of aggregated analytics by clicking the “opt-out” button at the bottom of the screen.

E. Safe Voice

Developers may install a mechanism to opt-out.

F. Unity Web Offerwall

Developers should have a User opt-out mechanism. Access and erasure requests can be submitted through this webform.

G. Unity Struckd

Users can opt-out of optional data collection and sharing through the settings of the application.

H. Unity Rewards App

Users can submit access and deletion requests through the settings of the application, or this form. If you would like to submit an opt out of personalization, please submit an deletion request. For any other request, you may contact us at rewards-privacy-request@unity3d.com.
Important Note: Please be aware that upon withdrawal, your account and all associated data, including any earned but unredeemed rewards or points, will be permanently deleted, subject to legal exceptions.

8. Privacy Rights

Depending on the country or state in which you reside, you may have various privacy rights. For more information on the applicable rights in , please choose the appropriate location in Brazil, Canada, European Economic Area (“EEA”) and United Kingdom (“UK”) , Israel, Japan, Republic of Korea, and the United States below:

Brazil

The Brazilian General Data Protection Act provides you the right to:

Confirm Unity's processing of your Personal Data;
Access your Personal Data;
Correct your incomplete, inaccurate, or outdated Personal Data;
Request anonymization, blocking or elimination of unnecessary or excessive Personal Data or of Personal Data processed in noncompliance with the Brazilian General Data Protection Act;
Port your Personal Data to other service providers or suppliers of products;
Delete your Personal Data when processed with your consent;
Obtain information on the public and private entities with whom Unity shared your Personal Data;
Obtain information on the possibility of not providing consent and on the consequences of the denial;
Revoke your consent to the processing of your Personal Data when we seek your consent; and
Lodge complaints before data protection authorities.

Canada

The Canadian Personal Information Protection and Electronic Documents Act provides certain rights with respect to your Personal Data, such as:

Right to Access: You have the right to request Unity provide you with a copy of your Personal Data.
Right to Rectification (Correction) - You have the right to request Unity to correct any Personal Data about you that you believe is incorrect. You also have the right to request Unity to complete Personal Data about you that you believe is incomplete.

EEA and UK

The EU and UK General Data Protection Regulations (“GDPR”) provides certain rights (should they apply to you) in relation to the way in which Unity processes your Personal Information as a data controller. You have the following rights:

Right to Access: You have the right to request Unity provide you with a copy of your Personal Information.
Right to Rectification (Correction) - You have the right to request Unity to correct any Personal Data about you that you believe is incorrect. You also have the right to request Unity to complete information about you that you believe is incomplete.
Right to Erasure (Deletion) - You have the right to request Unity to erase your Personal Information, under certain conditions.
Right to Restrict Processing - You have the right to request Unity to restrict the processing of your Personal Information, under certain conditions.
Right to Object to Processing - You have the right to object to Unity’s processing of your Personal Information, under certain conditions.
Right to Data Portability - You have the right to request Unity to transfer your Personal Information that we have collected to another organization, or directly to you, under certain conditions.
Right to Lodge a Complaint - You may lodge a complaint with an EEA data protection authority for your country or region where you have your habitual residence or place of work or where an alleged infringement of applicable data protection law occurs. A list of data protection authorities is available at https://ec.europa.eu/newsroom/article29/items/612080. In the UK, you may lodge a complaint with the Information Commissioner’s Office (“ICO”).
- If you do have a complaint, we would appreciate the chance to deal with your concerns before approaching your supervisory body, so please contact us at DPO@unity3d.com if you wish to discuss any complaint.

The Israel Protection of Privacy Law 5741-1981:

Any Personal Data provided by you is on a voluntary basis with no legal requirement to do so, but if you refuse to provide such information we may not be able to provide you with the Services. According to the Protection of Privacy Law, each person is entitled to inspect, either himself or through a representative authorized by him in writing or his guardian, any Personal Data about him kept in a database.

Japan

The Act on the Protection of the Personal Information of Japan provides certain rights with respect to your Personal Data, such as:

The right to request a notification of the purposes of use of your Personal Data
The right to request the disclosure, correction, addition, or deletion of your Personal Data
The right to request the discontinuation of use or provision to any third-party
The right to request the disclosure of the record of provision of your Personal Data
If you are a resident of Japan and wish to exercise any of the above rights, please email us at DPO@unity3d.com (or contact us at the address indicated in Section 17 “Contact Us” below)

United States of America

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Iowa, Indiana, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you may have certain rights under your state's laws. Please see Section 19 “Additional Information for Residents of Certain States”, below, for additional information on how we handle your Personal Data and your potential privacy rights under applicable law.

How to exercise your Privacy Rights

To access, correct, update, suppress, restrict, or delete your Personal Data, object to or opt out of the processing of Personal Data, withdraw your consent (which will not affect the lawfulness of processing prior to the withdrawal), or if you would like to request a copy of your Personal Data to transmit it to another company (to the extent these rights are provided to you by applicable law), you may contact us in accordance with the instructions at the end of this section, or in accordance with Section 17 "Contact Us" below. We will respond to your request consistent with applicable law.

Your request should make clear what Personal Data you would like to have changed or whether you would like to have your Personal Data suppressed from our database. For your protection, we may only implement requests with respect to the Personal Data associated with the particular identifier (e.g., email address, device ID, advertising ID) that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable and as required by law.

Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., when you make a purchase or enter a promotion, you may not be able to change or delete the Personal Data provided until after the completion of such purchase or promotion).

In the event your request relates to the Services below, you can ask us to stop collecting your app-usage data and delete what we've already collected. If your request is regarding Services where we do not process the Personal Data to which your request relates, you will need to contact the Developer directly:

Unity Analytics

The Developer may have configured privacy settings within its app in order to permit you to object to profiling, opt-out of further profiling, request deletion (erasure) of Personal Data, or request access to Personal Data.

2. App Users viewing Unity Ads

Depending on the Developer's implementation of privacy tools, you can access the Personal Data collected about your device on a per-app basis by clicking or tapping the Data Privacy icon on the ad unit.

By scrolling through the disclosure, you will either see a dynamically populated paragraph of plain text showing you the Personal Data related to your device from that app or you will see an option to click/tap a link within the text to see the data display. If you object to our maintaining this Personal Data or collecting future app-usage data, you may elect to opt-out of further collection and request deletion of historical data. Please note IP addresses may be maintained in logs for security of our system for our Services running on your device and may continue to be collected.

3. Unity Player Sign-In

If you are a game player using Unity Player Sign-In and would like to exercise your Privacy Rights, please submit it here.

4. Unity Web Offerwall

Developers should have an opt-out mechanism. Access and erasure requests can be submitted through this webform.

5. Unity Struckd

Users can delete their Personal Data from within the application. Users can submit access requests by following the instructions at the end of this section, or in accordance with Section 17 ‘Contact Us’ below.

6. Unity Rewards App

Users can submit access and deletion requests through the settings of the application, or this form. If you would like to submit an opt out of personalization, please submit an deletion request. For any other request, you may contact us at rewards-privacy-request@unity3d.com.
Important Note: Please be aware that upon withdrawal, your account and all associated data, including any earned but unredeemed rewards or points, will be permanently deleted, subject to legal exceptions.

7. For the Tapjoy Offerwall

Please see the relevant instructions in the Tapjoy Privacy Policy.

8. For Services not listed

To exercise your rights for all other Services, please contact us by following the instructions at the beginning of this section in accordance with the instructions immediately above, or in accordance with Section 17 "Contact Us" section below.

For efficiency, please note the Service your request is about.

9. Transfers out of Country of Collection

Unity has implemented and maintains a framework consistent with applicable law for transfers of Personal Data outside of the country of collection, including for transfers out of the UK and/or EEA.

Your Personal Data may be stored and processed in any country where we have facilities, including ironSource which is headquartered in Israel, or in which we engage service providers, such as Google Cloud Platform and Looker, and by using the Services you understand that your Personal Data will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those countries may be entitled to access your Personal Data.

When your Personal Data is transferred outside the UK and/or EEA, we ensure a similar degree of protection is afforded to it by using at least one of the following safeguards is implemented:

Adequacy Decisions: Some non-EEA countries are recognized under the UK GDPR and by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available here). For example, we may transfer your Personal Data to our affiliates who are located around the world, including Canada, Japan, New Zealand, Republic of Korea, Switzerland, and the United Kingdom.

Standard Contractual Clauses: For transfers of Personal Data from the UK and/or EEA to third countries that are not considered adequate under the UK GDPR and/or by the European Commission, we have put in place Standard Contractual Clauses adopted under the UK GDPR and/or by the European Commission to protect your Personal Data. For example, we use Google Cloud Platform’s infrastructure and data centers which are located around the world, including the United States. We rely on both controller-controller and controller-processor Standard Contractual Clauses. You may obtain a copy of these measures by contacting us in accordance with Section 17 “Contact Us” below.

Japan

For transfers from Japan to countries other than the EEA/UK, we have put adequate measures in place to protect your Personal Information.

The Unity affiliates and service providers to whom Personal Data is transferred are obligated to comply with equivalent or comparable rules to those under the Act on the Protection of Personal Information of Japan (APPI) on a continuous basis, and we periodically confirm their compliance. We also periodically confirm any changes to the data privacy regulations of other countries that may affect the compliance measures taken by our overseas affiliates and service providers and take measures such as requesting that they take corrective measures or suspending the provision of Personal Data if any issues arise in the implementation of such compliance measures. We will provide you with further information on the measures we take in this regard upon your request.

10. Retention

We retain Personal Data for as long as is necessary or as permitted in light of the purpose(s) for which it was obtained and consistent with applicable law, for example, for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. The criteria to determine our retention periods include:

The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us or keep using the Services);
We are subject to legal obligation (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
Retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

Where a legal obligation arises or retention is advisable in light of our legal position, in some circumstances, we will retain certain Personal Data, even after your account has been deleted and/or we no longer provide the Services to you. For example:

To cooperate with law enforcement or public, regulatory and government authorities: If we receive a preservation order or search warrant, related to your account, we will preserve Personal Data subject to such order or warrant after you delete your Services account.
To comply with legal provisions on tax and accounting: We may retain your Personal Data after you delete your Personal Data, as required by tax law and to comply with bookkeeping requirements. Please note the length of time may vary by country.
For fraud and security purposes: We may retain your Personal Data for fraud/ security purposes such as IP address, User ID, Device ID, and unique app installation-specific ID, which can be used to investigate whether a specific device exhibits a pattern of abnormal app interaction behavior, which may indicate a malicious bot or fraudulent actor.
To pursue or defend a legal action: We may retain relevant Personal Data in the event of a legal claim or complaint, including regulatory investigations or legal proceedings about a claim related to your Personal Data. We may also retain Personal Data if we reasonably believe there is a prospect of litigation (whether in respect of our relationship with you or otherwise) after the dispute has been settled or decided by a court or tribunal from which there is no further right of appeal. The criteria for determining the length of time we will retain this information include:
- Whether there is a legal obligation to which we are subject (for example, if the settlement or decision requires us to keep the records for a certain period of time before we can delete them); or
- Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

11. Security

We employ a variety of measures to safeguard the collection, transmission, and storage of the information we collect. These measures vary based on the sensitivity of the information and the current state of technology. Please note that no system can be guaranteed to be 100% secure. While we strive to employ reasonable protections for your Personal Data that are appropriate to its sensitivity, we cannot guarantee or warrant the security of the information you share with us and we cannot be responsible for the theft, destruction, loss or inadvertent disclosure of your information. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with Section 17 “Contact Us” below.

12. Biometric Information

Please note, Unity is a data processor for information uploaded through Safe Voice, which, depending on legal interpretation, may be considered biometric data. The following section contains legal information which is only applicable under U.S. law.

Your use of certain features may result in the collection of biometric information. Biometric information is any information based on an individual's biometric identifier used to identify an individual. Biometric information that may be collected depending on how you use Unity's products includes voice recordings. For example, if you are using Unity Safe Voice for in-app voice communication, that may be considered the collection of biometric information under applicable laws.

We use commercially reasonable organizational, technical, and administrative methods designed to protect biometric information within our organization.

We retain biometric information for as long as needed or permitted in light of the purposes stated in this Privacy Policy, unless a longer retention period is permitted or required by applicable law. For more information on the criteria used to determine our retention periods, please see Section 10 "Retention" above.

We will destroy or dispose of your biometric information as required by applicable law. For example, we may destroy electronic records of biometric information through such processes as overwriting magnetic media, degaussing, or physical destruction, and we may dispose of paper records by such processes as shredding or incineration.

Please note you may need to make your request for deletion through Unity’s customer as we may need our customer’s assistance to locate your account.

13. Unity Ads Privacy Features and Third Party Partners in Providing Advertising

Privacy Features

If Unity delivers personalized advertising through its ad network, Unity will provide notice and information about how you may be able to opt-out of such personalized advertisements. Please note that the limitations available to you are determined by the laws within your jurisdiction and the tools the Developer chooses to implement. Such an opportunity to opt out may occur through your device settings (see the section “Information and choices regarding tracking and targeting on mobile devices” in our Cookie & Advertising Policy and the choices available within the ad unit as described in this Privacy Policy by accessing the Data Privacy icon in the ad unit.

Developer Advertising Using Other Ad Networks

Developers may use other third-party advertising networks, and Unity’s choice features within its ad units only apply to ads delivered in the Unity network.

Please note that the Developer of the app showing Unity Ads may have limited choices in providing certain identifying information, including your device advertising ID, about you to our third-party partners advertising goods and services with Unity. You may still see ads from the partners listed below, but they will not be based on your Personal Data. Additionally, you may have opted-out of profiling in Unity’s ad network within a Unity Ad for your app, in which case we will only serve contextual ads from ourselves and these partners within your app. For all others, please review the following information:

Third Party Ad Network Partners

The following third-party partners may receive an ad request from Unity containing your Personal Data. This list may be updated from time to time. These partners use this information to build your profile and personalize your ad experience to serve future ads you may see on the internet as well as inside the Unity ad network. The privacy policies linked below provide you with information around the Personal Data that they have from all sources, including Unity.

Aarki, Adbility, Admazing, AdMaxim, AdMixer, Adtiming, Affle, Algorix, Amazon, Appier, Appreciate/Digital Turbine, AppLovin (FKA MoPub), Appstock, apptimus, Basis Technologies (FKA Centro), Beeswax, Between X, Bidease, Bidmachine, Bigabid, BigoAds, BlueSea, Brave.io, Connekt Media, Conversant, Criteo LLC, Dataseat Ltd, Equativ, Galaxy, Google , Hybrid.Ai, IGNITE MEDIA, Illumin, Improve Digital / Azerion, Index Exchange, InMobi, IQZone, Jampp, Joca, Kayzen (fka Applift), Kidoz, Kwai, Lifestreet, Liftoff, LoopMe, Luna Media, Magnite, Mars Media Group, Media Net, Microsoft (FKA Xandr), MobAvenue, Mobidriven, Moloco, OMS, OpenX, Opera, Pangle, Persona.ly, Playdigo, Inc., Pubmatic, Pubnative, Rhebus, RhythmOne, RTBHouse, Samsung, ShareIT, Smaato, Snap Inc., Sovrn, StackAdapt, Start.io, Stroer, SuperAwesome, SVG, Tencent, TheTradeDesk, Thunder, TopOn, Triplelift, Undertone, Unicorn, Vidazoo, Voise Tech, Webeye/Taurus X, Wildlife Studios, Wish, Wof, Yabbi, Yahoo, Yandex, YeahMobi, Youappi.

Bidding Partners

In addition, Unity’s mediation product shares your Personal Data to the bidding partners identified below. This list may be updated from time to time. These partners use this information to build your profile and personalize your ad experience to serve future ads you may see on the internet as well as inside the Unity ad network. The privacy policies linked below provide you with information around the Personal Data that they have from all sources, including Unity.

Applovin, Meta, Mintegral, Snap inc., and Vungle.

14. Cookie & Advertising Policy

We may collect Personal Data through the use of cookies and similar technologies. For more information on how Unity uses cookies, the types of cookies and other technologies used, and your privacy choices, please see our Cookie & Advertising Policy

To update your cookie preferences, please select "Cookie Settings" at the bottom of the web page or click the shield icon.

15. Sites and Services Operated by Others

Unity Services may contain links to other sites, applications, and services. Because Unity does not operate those other sites, applications, and services, we cannot take responsibility for the privacy practices of the entities that operate them. We recommend that you consistently check privacy policies to understand an operator’s practices. As a reminder, this Privacy Policy describes Unity’s practices.

The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.

The services may provide functionality allowing you to make payments to us using third-party payment services with which you have created your own account. When you use such a service to make a payment to us, your Personal Data will be collected by a third-party and not by us, and will be subject to the third-party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, this third-party’s collection, use, and disclosure of your Personal Data.

In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, RIM, or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including with respect to any Personal Data you disclose to other organizations through or in connection with the Apps or our Social Media Pages.

16. Other Useful Information

For more information on Unity's policies and other Legal Information, please see our Legal Information page.

17. Contact Us

Unity Technologies S.F., is the organization responsible for collection, use, and disclosure of your Personal Data under this Privacy Policy.

If you have any questions about this Privacy Policy, please contact us at DPO@unity3d.com.

Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.

You can contact us as follows:

DPO@unity3d.com
Unity Technologies, 116 New Montgomery Street, Suite 300, San Francisco, CA 94105 (United States contact)
Unity Technologies ApS, Niels Hemmingsens Gade 24, 1153 Copenhagen, Denmark (European Union contact)
Unity Technologies, GINZA SIX 8F, 6-10-1 Ginza, Chuo-ku, Tokyo Japan 104-0061 (Japan Contact)

18. Changes to this Privacy Policy

The “LAST UPDATED” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services.

We reserve the right to change our practices and this Privacy Policy at any time. We may also send an email or provide notice within some or all of our offerings when this Privacy Policy changes. We encourage you to check this page regularly so that you know what our current practices are.

19. Additional Information for Residents of Certain States.

Collection, Disclosure, Sharing, and Sale of Personal Information

if you are a resident of California, Colorado, Connecticut, Delaware, Florida, Iowa, Indiana, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you have certain rights under state privacy laws with respect to personal data we collect. If you are a resident of such states, this section of the Privacy Policy contains disclosures required by law and explains rights that may be available to you depending on the applicable jurisdiction.

The following chart details which categories of Personal Data we collect and process, as well as which categories of Personal Data we disclose to third parties for our operational business purposes, including within the 12 months preceding the date this Privacy Policy was last updated. The chart also details the categories of Personal Information that we “sell” or “share” for purposes of cross-context behavioral or targeted advertising, including within the preceding 12 months. You may view our CCPA Transparency Report at https://unity.com/legal/privacy-report. This report provides details on our responses to requests to access, delete or opt-out under CCPA.

Categories of Personal Data (also referred to as Personal Information in some laws)	Disclosed to Which Categories of Third Parties for Operational Business Purposes	Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising	Sold to Which Categories of Third Parties
Identifiers, such as name, signature, contact information, online identifiers, and government-issued ID numbers	Affiliates; service providers; ad networks; social networks; marketing partners; contest sponsors; legal authorities	Ad networks	Ad networks
Personal information as defined in the California customer records law, such as name, contact information, payment card number, financial information, medical information, insurance information, education information, employment information, and government-issued ID numbers	Affiliates; service providers; ad networks; Asset Store Sellers; social networks; marketing partners; contest sponsors; legal authorities	None	None
Characteristics of protected classifications under California or federal law, such as sex, age, race, disability, and marital status	Affiliates; service providers; marketing partners; contest sponsors; legal authorities	None	None
Commercial Information, such as transaction information and purchase history	Affiliates; service providers; social networks; marketing partners; contest sponsors; legal authorities	None	None
Biometric information, such as scans of hand and face geometry	Affiliates; service providers; legal authorities	None	None
Internet or network activity information, such as browsing history and interactions with our Services	Affiliates; service providers; ad networks; social networks; marketing partners; contest sponsors; legal authorities	Ad networks	Ad networks
Geolocation data, such as approximate location derived from IP address	Affiliates; service providers; ad networks; social networks; marketing partners; contest sponsors; legal authorities	Ad networks	Ad networks
Audio/video, electronic, visual, and similar information, such as call and video recordings	Affiliates; service providers; marketing partners; legal authorities	None	None
Education information subject to the federal Family Educational Rights and Privacy Act such as student records, directory information	Affiliates; service providers; legal authorities	None	None
Employment information, professional or employment-related information, such as work history and prior employer	Affiliates; service providers; legal authorities	None	None
Inferences drawn from any of the Personal Data listed above to create a profile or summary about, for example, an individual’s preferences or characteristics	Affiliates; service providers; ad networks; social networks; marketing partners; contest sponsors; legal authorities	Ad networks	Ad networks

Categories of Personal Data (also referred to as Personal Information in some laws)

Categories of Personal Data (also referred to as Personal Information in some laws)	Disclosed to Which Categories of Third Parties for Operational Business Purposes	Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising	Sold to Which Categories of Third Parties
Identifiers, such as name, signature, contact information, online identifiers, and government-issued ID numbers
Disclosed to Which Categories of Third Parties for Operational Business Purposes Affiliates; service providers; ad networks; social networks; marketing partners; contest sponsors; legal authorities
Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising Ad networks
Sold to Which Categories of Third Parties Ad networks

Categories of Personal Data (also referred to as Personal Information in some laws)	Disclosed to Which Categories of Third Parties for Operational Business Purposes	Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising	Sold to Which Categories of Third Parties
Personal information as defined in the California customer records law, such as name, contact information, payment card number, financial information, medical information, insurance information, education information, employment information, and government-issued ID numbers
Disclosed to Which Categories of Third Parties for Operational Business Purposes Affiliates; service providers; ad networks; Asset Store Sellers; social networks; marketing partners; contest sponsors; legal authorities
Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising None
Sold to Which Categories of Third Parties None

Categories of Personal Data (also referred to as Personal Information in some laws)	Disclosed to Which Categories of Third Parties for Operational Business Purposes	Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising	Sold to Which Categories of Third Parties
Characteristics of protected classifications under California or federal law, such as sex, age, race, disability, and marital status
Disclosed to Which Categories of Third Parties for Operational Business Purposes Affiliates; service providers; marketing partners; contest sponsors; legal authorities
Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising None
Sold to Which Categories of Third Parties None

Categories of Personal Data (also referred to as Personal Information in some laws)	Disclosed to Which Categories of Third Parties for Operational Business Purposes	Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising	Sold to Which Categories of Third Parties
Commercial Information, such as transaction information and purchase history
Disclosed to Which Categories of Third Parties for Operational Business Purposes Affiliates; service providers; social networks; marketing partners; contest sponsors; legal authorities
Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising None
Sold to Which Categories of Third Parties None

Categories of Personal Data (also referred to as Personal Information in some laws)	Disclosed to Which Categories of Third Parties for Operational Business Purposes	Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising	Sold to Which Categories of Third Parties
Biometric information, such as scans of hand and face geometry
Disclosed to Which Categories of Third Parties for Operational Business Purposes Affiliates; service providers; legal authorities
Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising None
Sold to Which Categories of Third Parties None

Categories of Personal Data (also referred to as Personal Information in some laws)	Disclosed to Which Categories of Third Parties for Operational Business Purposes	Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising	Sold to Which Categories of Third Parties
Internet or network activity information, such as browsing history and interactions with our Services
Disclosed to Which Categories of Third Parties for Operational Business Purposes Affiliates; service providers; ad networks; social networks; marketing partners; contest sponsors; legal authorities
Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising Ad networks
Sold to Which Categories of Third Parties Ad networks

Categories of Personal Data (also referred to as Personal Information in some laws)	Disclosed to Which Categories of Third Parties for Operational Business Purposes	Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising	Sold to Which Categories of Third Parties
Geolocation data, such as approximate location derived from IP address
Disclosed to Which Categories of Third Parties for Operational Business Purposes Affiliates; service providers; ad networks; social networks; marketing partners; contest sponsors; legal authorities
Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising Ad networks
Sold to Which Categories of Third Parties Ad networks

Categories of Personal Data (also referred to as Personal Information in some laws)	Disclosed to Which Categories of Third Parties for Operational Business Purposes	Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising	Sold to Which Categories of Third Parties
Audio/video, electronic, visual, and similar information, such as call and video recordings
Disclosed to Which Categories of Third Parties for Operational Business Purposes Affiliates; service providers; marketing partners; legal authorities
Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising None
Sold to Which Categories of Third Parties None

Categories of Personal Data (also referred to as Personal Information in some laws)	Disclosed to Which Categories of Third Parties for Operational Business Purposes	Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising	Sold to Which Categories of Third Parties
Education information subject to the federal Family Educational Rights and Privacy Act such as student records, directory information
Disclosed to Which Categories of Third Parties for Operational Business Purposes Affiliates; service providers; legal authorities
Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising None
Sold to Which Categories of Third Parties None

Categories of Personal Data (also referred to as Personal Information in some laws)	Disclosed to Which Categories of Third Parties for Operational Business Purposes	Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising	Sold to Which Categories of Third Parties
Employment information, professional or employment-related information, such as work history and prior employer
Disclosed to Which Categories of Third Parties for Operational Business Purposes Affiliates; service providers; legal authorities
Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising None
Sold to Which Categories of Third Parties None

Categories of Personal Data (also referred to as Personal Information in some laws)	Disclosed to Which Categories of Third Parties for Operational Business Purposes	Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising	Sold to Which Categories of Third Parties
Inferences drawn from any of the Personal Data listed above to create a profile or summary about, for example, an individual’s preferences or characteristics
Disclosed to Which Categories of Third Parties for Operational Business Purposes Affiliates; service providers; ad networks; social networks; marketing partners; contest sponsors; legal authorities
Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising Ad networks
Sold to Which Categories of Third Parties Ad networks

Categories of Personal Data (also referred to as Personal Information in some laws)	Disclosed to Which Categories of Third Parties for Operational Business Purposes	Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising	Sold to Which Categories of Third Parties

Sensitive Data
Personal Data that reveals an individual’s social security, driver’s license, state identification card, or passport number; account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; precise geolocation; racial or ethnic origin, religious or philosophical beliefs, citizenship, immigration status, or union membership; the contents of mail, email, and text messages unless Unity is the intended recipient of the communication; genetic data; Biometric information processed for the purpose of uniquely identifying an individual; Personal Data collected and analyzed concerning an individual’s health; Personal Data collected and analyzed concerning an individual’s sex life or sexual orientation; Personal Data collected from a known child	Affiliates; service providers; legal authorities	None	None

Sensitive Data

Sensitive Data
Personal Data that reveals an individual’s social security, driver’s license, state identification card, or passport number; account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; precise geolocation; racial or ethnic origin, religious or philosophical beliefs, citizenship, immigration status, or union membership; the contents of mail, email, and text messages unless Unity is the intended recipient of the communication; genetic data; Biometric information processed for the purpose of uniquely identifying an individual; Personal Data collected and analyzed concerning an individual’s health; Personal Data collected and analyzed concerning an individual’s sex life or sexual orientation; Personal Data collected from a known child
Affiliates; service providers; legal authorities
None
None

Individual Requests

Subject to applicable law, you may make the following requests:

You may request to know whether we process your Personal Data, and to access such Personal Data.
You may request to correct inaccuracies in your Personal Data;
You may request to have your Personal Data deleted;
You may request to receive a copy of your Personal Data, including specific pieces of Personal Data, including, where applicable, to obtain a copy of the Personal Data you provided to us in a portable format;
You may request to opt out of the “sale” or "sharing" of your Personal Data; and
You may request to opt out of targeted advertising, including the “sharing” of your Personal Data for purposes of cross-context behavioral advertising.

Please note that Unity has placed a California Notice of Rights on its website that includes additional information about your rights if you are a California resident and how you may exercise those rights under the California Consumer Privacy Act.

We will not unlawfully discriminate against you for exercising your rights under applicable privacy law. To make a privacy request, please contact us at DPO@unity3d.com or at Unity Technologies, 116 New Montgomery, Suite 300, San Francisco, CA 94105, United States. We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Data subject to the request. We may need to request additional Personal Data from you, such as your email or account information, to verify your identity and protect against fraudulent requests. If you make a request to delete, we may ask you to confirm your request before we delete your Personal Data.

To request to opt out of any future sale or sharing of your Personal Information, or to opt out of any future sharing of your Personal Data for purposes of cross-context behavioral advertising or any future processing for purposes of targeted advertising, click here: We do not knowingly sell or share the Personal Data of minors under 16 years of age.

Appeal Process

If you are a Colorado, Connecticut, Florida, Indiana, Iowa, Montana, New Hampshire, New Jersey, Oregon, Texas, or Virginia consumer, and we decline to take action on your request, you may appeal our decision within a reasonable period after you have received notice of the refusal. You may file an appeal by contacting us DPO@unity3d.com or at Unity Technologies, 116 New Montgomery, Suite 300, San Francisco, CA 94105, United States.

Authorized Agents

If an agent would like to make a request on your behalf as permitted under applicable law, the agent may use the submission methods noted in the section “Individual Requests” above. As part of our verification process, we may request that the agent provide, as applicable, proof concerning his or her status as an authorized agent. In addition, we may require that you verify your identity as described in the section “Individual Requests” above or confirm that you provided the agent permission to submit the request.

De-Identified Information

Where we maintain or use de-identified information, we will continue to maintain and use the de-identified information only in a de-identified fashion and will not attempt to re-identify the information.

Providing Personal Data of California residents for direct marketing purposes: California residents have the right to request the identity of any third parties to whom the resident’s Personal Data was provided, if such provision was to enable the third-party’s direct marketing efforts. If you are a California resident and wish to make such a request, please submit your request to DPO@unity3d.com. Alternatively, you may opt-out of having your Personal Data shared with third parties for their direct marketing purposes, by emailing us at DPO@unity3d.com.

How we respond to “Do Not Track” signals

We are committed to providing you with meaningful choices about the Personal Data collected on our Services. Our cookie management tool on our website recognizes browser-initiated Do Not Track signals. To learn more about Do Not Track signals, you can visit allaboutdnt.com.

Removal of content

Pursuant to California Business & Professions Code §22581, if you are a resident of California, under 18, and a registered user of the Services, you may ask us to remove content or information that you have posted to the Services by writing to DPO@unity3d.com Please note that your request does not ensure complete or comprehensive removal of the content or information, as, for example, some of your content may have been reposted by another user

Notice of Financial Incentive (Unity Rewards)

Unity may offer you certain benefits, such as the ability to earn Unity Coins that are redeemable for gift cards or other rewards, through programs like Unity Rewards app. When you participate in these financial incentive programs, we collect and use your personal information for the reasons listed above in the Policy as well as in this notice. This notice describes the material terms of the Unity Rewards app program, as required by the California Consumer Privacy Act (CCPA) and other US state privacy laws.

Summary of the Incentive Program

The Unity Rewards app allows you to earn Unity Coins, which can be redeemed for items like gift cards or other value, in exchange for your engagement with offers and advertisements presented within the Unity Rewards app.

Categories of Personal Information Collected

To operate the Unity Rewards program, we collect personal information when you sign up and as you use the service. The categories of information implicated by the program include:

Identifiers: Such as your Advertising ID (e.g., GAID, IDFA), user IDs assigned by Unity or our partners, IP address, and email address.
Internet or Other Electronic Network Activity Information: Such as your device type and model, operating system, browser and network information, engagement data (including ad clicks and impressions), session time, app events (like installing a game or completing a tutorial), and interactions with our platform features.
Commercial Information: Such as your rewards transaction history, including points earned, points spent, redemption history, and the products you redeem.
Information You Voluntarily Provide: Such as descriptions and communications you submit through customer service tickets.
Security and Fraud Prevention Data: Such as data from reCAPTCHA, Play dIntegrity results, and information related to account status changes (e.g., suspensions).

How to Opt-In

By downloading the Unity Rewards app, agreeing to our Terms of Service and Privacy Policy during the sign-up process, and meeting any other registration requirements as outlined in the sign-up process, you are affirmatively opting in to participate in the financial incentive program.

Your Right to Withdraw

You have the right to withdraw from the Unity Rewards program at any time. Because the program's core function is the exchange of your data for rewards, withdrawing from the program is processed as a request to delete your personal information. Users can submit access and deletion requests through the settings of the application, or this form. For any other request, you may contact us at rewards-privacy-request@unity3d.com or DPO@unity3d.com.

Important Note: Please be aware that upon withdrawal, your account and all associated data, including any earned but unredeemed rewards or points, will be permanently deleted, subject to legal exceptions.

How the Incentive is Reasonably Related to the Value of Your Data

The rewards offered through Unity Rewards are reasonably related to the value of the personal data we collect as well as related to the value of the user's time spent on Unity and advertisers' platforms. We estimate your data's value using a revenue-attribution method that evaluates the contribution of your personal information and engagement to our platform's revenue streams, the effectiveness of personalized targeting and recommendations enabled by your data, the value delivered to our partners through user insights and acquisition, and the operational value of your engagement data for platform optimization.

This data and your time investment help us generate revenue by providing insights to advertisers and game developers, enabling them to deliver targeted offers and measure the effectiveness of their campaigns. Additionally, your data and platform engagement allow us to optimize the platform, improve the rewards program, and personalize your experience based on your gaming preferences and activity patterns.

The incentives you receive, such as redeemable rewards (e.g., coins) and the offers available for redemption, represent a meaningful portion of this calculated value and are proportional to both the engagement and value your participation brings to the platform and the time you invest in Unity Rewards and our partners' games. Our rewards program is designed to return a reasonable share of the value generated from your data and engagement back to you.