CPQ

What is CPQ?

Configure, Price, Quote (CPQ) is a system that streamlines the sales process by allowing customers to configure complex products, generate accurate pricing, and receive automated quotes based on their specific requirements.

How does CPQ work?

CPQ is an integrated solution that combines product visualization technology with business logic and pricing rules to simplify the purchasing experience for complex, customizable offerings. At its core, CPQ connects interactive configurator interfaces with backend systems that manage component compatibility, inventory availability, and dynamic pricing calculations. When customers make selections using the visual configuration tools, the system instantly validates their choices against engineering constraints to ensure technically feasible combinations while simultaneously calculating accurate pricing that reflects current costs, discounts, and promotional offers.

How is CPQ used?

For manufacturing companies selling equipment with numerous optional features, CPQ systems dramatically reduce the time between initial customer interest and finalized quotes, often compressing what was previously a days-long process into minutes. Advanced implementations incorporate real-time 3D visualization that enables customers to see their configured products from any angle, significantly increasing confidence in purchasing decisions and reducing the likelihood of post-sale dissatisfaction.